Sr. Product Marketing Manager

New York, New York, USA

Full Time
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Posted 1 week ago

Do you want to be a part of an exciting team reimagining how artists and their teams connect with fans and grow their business across Amazon? Amazon Music for Artists is building scalable solutions for artists which include self-service tools to provide data and insights, promote their brand, and grow their non-streaming revenue.

In this role, you’ll be responsible for developing product focused growth strategies, working closely with a wide, cross-functional group of product, UX research, design, marketing and business teams. You must be comfortable working in a high-growth startup within a larger organization - willing to wear many hats, roll up your sleeves and get the job done. The ideal candidate has an understanding of the marketing funnel and knows how to optimize it for each stage. They also have strong personal organization and project management skills. An understanding of the music ecosystem - the value chain, the key players, what motivates them, and how they operate, is a plus.

Key Responsibilities:
· Develop GTM plans for key product releases, including marketing goals, target users, messaging, creative briefs, etc.
· Lead thinking and analysis to help us better understand music marketers' needs and the competitive landscape.
· Own and drive a holistic product and communication strategy around a dedicated product area in collaboration with the rest of the Product Marketing team.
· Use analytical insights to drive actionable and informed marketing strategies that will help increase our team’s effectiveness towards goals
· Collaborate with our Music Industry organization to educate artists and their teams on how to best use the product

Basic Qualifications


· Bachelor's Degree
· 5+ years of experience in product or program management, product marketing, business development or technology
· Experience with end to end product delivery
· Experience with feature delivery and tradeoffs of a product
· Experience overseeing roadmap strategy and definition
· 7+ years of experience in strategic/product marketing role within in the digital media industry or for a tech company
· Strategic marketing experience, including development of propositions, user insight, market positioning, competitor analysis, distribution strategies etc.
· Strong analytical/growth marketing skills, including feature introduction, onboarding and conversion optimisation, using quantitative and qualitative user data.
· Experience developing and executing outstanding creative marketing campaigns launching or showcasing new products.
· Excellent communication and interpersonal skills (you’ll be working with several internal teams to bring your plans to life across a global organization).

Preferred Qualifications

· MBA with relevant business experience
· Experience using Salesforce Marketing Cloud



Amazon Music


Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, and so much more.

Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year.

Our team is focused on building a personalized, curated, and seamless music experience. We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives.

Come innovate with the Amazon Music team!

Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. Qualified applicants with criminal histories will be considered in a manner consistent with all applicable local, state and federal laws.

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Job tags: Competitor analysis Engineering Research Startup UX research