Marketing Manager

Riga, Latvia

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Posted 2 days ago

Just 2 years ago, Wolt operated in 4 countries and 10 cities across the Nordics. Fast forward to today, we’re in 22 countries and over 80 cities across EMEA, servicing over 5M registered users. We’re growing rapidly and are looking for more talented individuals to join us. If you are passionate about cutting-edge technology, great food, and making an impact in your city, then Wolt just might be for you. About Wolt Latvia’s operationsThe role you are looking at is part of the Latvian Operations Team of Wolt which is the heart and soul of Wolt Latvia. Wolt is more than just a food delivery app - in fact we are a smooth operation built upon a solid foundation of state-of-the-art technology. We act as a real-time marketplace connecting customers, restaurants and courier partners. We collect a ton of data from multiple sources and make it actionable by tuning our operations. We want to make sure that we use all this data the best possible way, benefitting all our partners and customers. About the roleAt Wolt, the Marketing Manager is the one person who really owns user growth and retention in their market. You are creative in coming up with new ways of attracting and keeping customers, you are analytical in being able to make decisions based on data and seeing what works and what does not, and you are hands-on enough to be comfortable with not having a huge marketing team or an agency to help you out. We ask for a lot – senior skills with a junior enthusiasm. In return, you get a huge amount of responsibility and a unique chance to really execute on what you think is the best for our growth. It’s rare that you get to own the entire pipeline from idea creation to realisation to following up on results. This is the real deal – if you can pull this off, you really understand marketing. All of this requires both creative passion and analytical skills, as well as getting your hands dirty and working well together with the Baltic marketing team as well as the rest of your country team. What you will do Awareness and loyalty:- Building awareness for the Wolt brand in your market through engaging activities in bought, earned and owned media- Increasing loyalty amongst our user base with campaigns and an always-on communication approach User acquisition:- Acquiring new customers through small, medium and large campaigns via different channels - such as paid and unpaid social media, partnerships, joint marketing with restaurants, or in any other way you see fit Social media and content creation:- Connecting with potential customers through our social media channels and newsletters- Creating fresh, honest and impactful content that pulls people in and make them relate with what we stand for Influencer partnerships:- Building online marketing partnerships with both influencers and our restaurants Getting results:- Making your ideas work and driving concrete, visible results in customer acquisition and retention, week over week

About you - core capabilities

  • Probably from a background of e-commerce, digital marketing, apps or hospitality
  • You have a strong creative eye and great understanding of social media channels  
  • You are a self-starter and take charge with initiating marketing campaigns 
  • Analytical in your approach when using data to design, develop and execute marketing strategies
  • Tech savvy and experienced with online analytic tools (e.g. google analytics)
  • Strong creative writing skills and understand the appropriate tone of voice for various audiences
  • Ability to really own a project, work independently and ask for guidance when needed
  • You have prior experience in a fast-moving environment with a strong focus on achieving targets and getting things done
  • You are native in Latvian and fluent in English
So if you are excited about working in a high growth environment, taking ownership and being part of an extremely high performing team then we’d love to hear from you!  Application deadline is on June 7th, however we will be reviewing applications on an on-going basis, so send through your application ASAP :) About WoltWolt is a Finnish technology company and we’re best known for our food delivery platform. On our mobile app or website, customers can order their favorite meals from our restaurant partners, and either pick their order up or have it delivered by our courier partners.  We’re currently active in 22 countries and more than 80 cities, servicing over 5 million customers. Our apps (iOS and Android) have the industry’s highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of seconds, in the customer’s own language.  We’ve raised €258M in financing from renowned U.S. and European based investors, such as ICONIQ Capital, 83North, EQT Ventures, Highland Europe and Goldman Sachs Growth Equity. We've also been fortunate enough to receive some appreciation and recognition for our hard work along the way: Apple selected Wolt’s app as their Editors' Choice, Wired named the company one of the "Hottest Startups in Europe," Forbes included our CEO Miki Kuusi on its 30-under-30 in Consumer Tech list, and the Nordic Startup Awards named Wolt Company of the Year. In 2020 we were recognized as the fastest growing tech company in Europe by the Financial Times.
Job tags: Analytics Digital marketing Startup