Marketing Manager, Amazon Fresh and Prime Now

Seattle, Washington, USA

Full Time
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Posted 1 week ago

We’re seeking an exceptionally talented multi-channel marketer to join Amazon’s local based service offerings. This role will be responsible for driving and managing content for the Grocery business on Amazon Fresh and Prime Now. There will be a lot of testing, learning and iterating, and therefore, we’re looking for a data-driven Marketing Manager with strong analytical skills, excellent business judgment, and an ability to deliver results in a rapidly evolving and ambiguous environment.

This Marketing Manager must have demonstrated ability to move fluidly in a rapidly changing environment, as well as best-in-class written and verbal communication skills. You will work closely with internal and external partners to conceive and propose customer-facing strategies and concepts, and guide those projects to completion to hit customer, order, and revenue goals across AmazonFresh and Prime Now. This will include creating complex experiment frameworks, analyzing results, and structuring scalable campaigns across a variety of customer-facing channels and touch points. You must be able to work at a tactical level (managing campaigns with merchandising tools, analyzing traffic data, and solving problems). This role is inherently cross-functional, working closely with external partners, central marketing teams, selection, catalog, design, operations, and product teams.


Key responsibilities:
· Responsible for updating on-site content and merchandising across AmazonFresh and Prime Now
· Analyze and recommend merchandising, search and browse tactics to ensure the best customer journey
· Develop data-driven customer insights that are actionable and impactful
· Work with brands to develop and execute key marketing campaigns
· Leverage data to determine campaign impact, analyze results, and optimize programs to support broader business goals
· Report progress against goals and relevant marketing metrics at regular intervals and ad-hoc
· Execute test and learn frameworks, implement improvements, invest in areas that drive scalable results, and share best practices

Basic Qualifications


· Bachelor’s degree
· Strong analytical and quantitative skills including the ability to marry customer research with performance metrics to conceive and assess the efficacy of marketing campaigns
· High degree of organization and ability to manage multiple, competing priorities simultaneously
· Excellent writing and copy editing skills
· Experience with content management systems (CMS)
· Experience with HTML and XML
· MS Office, Excel, SharePoint

Preferred Qualifications

· Proven ability to create customer-facing content that is on-brand, relevant, and tailored to targeted audiences
· Strong analytical approach to attribution funnel metrics measurement and campaign performance
· Demonstrated ability to think strategically and creatively while applying sound business judgment and quantitative analytics

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.



Job tags: Analytics HTML Multi-channel Research