Senior Product Marketing Manager

Seattle, Washington, USA

Full Time
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Posted 2 weeks ago

We're looking for an entrepreneurial Product Marketing Manager who will define and execute all aspects of our advertiser marketing and communications strategies for our fast-growing brand advertising programs, including Sponsored Brands, Stores, and Posts. Our advertising enables customers to discover new products they love while empowering brands to find new customers and grow revenues.

Responsibilities:
· Define product messaging for our brand advertising products for positioning with brands, advertisers, and agencies
· Surface qualitative and quantitative insights as the voice of the advertisers to shape the product direction
· Execute our go-to-market strategy for new brand ad products and features
· Collaborate with and leverage our central marketing, PR, sales, and analytics teams to create product positioning collateral including keynotes, white papers, and case studies
· Invent, write, refine and scale our messaging across marketing and training content
· Collaborate with central marketing teams on communications plans across direct-to-advertiser channels including email, webinars, events, and in-product messaging
· Communicate of the rollout of new products and features internally within sales and externally through PR
Your contributions will be highly visible and instrumental in hitting ambitious goals for advertiser adoption of our products. A diverse group of stakeholders will rely on your messaging, including advertisers, agencies, our ad sales and operations teams, and various partners.

Basic Qualifications


· 7+ years of experience in B2B product marketing or product management experience
· Experience setting strategic direction and executing go-to-market plans
· Communication skills and ability to influence a cross-functional team
· Bachelor's degree or equivalent

Preferred Qualifications

· Experience in or deep knowledge of the online advertising industry
Job tags: Analytics Product management