Senior Product Marketing Manager, Amazon Publisher Services

New York, New York, USA

Full Time
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Posted 2 weeks ago

Amazon Publisher Services is a suite of cloud-based services that helps publishers build thriving digital business. We are seeking a technology-savvy product marketer for our Advanced TV team. The Advanced TV team is responsible for building cloud-based advertising technology services that help broadcasters grow their business. In this role, you will define the go-to-market strategy for our next generation of products that will shape will shape the future of OTT advertising. You’ll need to invent new mechanisms to help build this new program. You will work closely with our broadcaster customers and across Product Management, Account Management, Business Development, Sales and PR. The ability to build simplified messaging and collateral will be critical to success.

Responsibilities will include:
· Own go-to-market strategy, and execution of new product launches and adoption initiatives
· Build a deep understanding of our customers
· Define value proposition and messaging frameworks to help Advanced TV team articulate new solutions to broadcasters and advertisers
· Create compelling customer facing collateral including product one pagers, customer business review and training materials
· Achieve key performance targets from product marketing initiatives
· Complete customer and marketplace research to align products and how they are positioned to customers
· Work closely with Product Management to identify needs and sharpen product offerings based on customer and marketplace feedback
· Communicate vision & results with senior management

Basic Qualifications


· Bachelor's Degree
· 5+ years of experience in product or program management, product marketing, business development or technology
· Experience with end to end product delivery
· Experience with feature delivery and tradeoffs of a product
· Experience overseeing roadmap strategy and definition
· At least 5 years of experience in a product marketing role
· At least 2 years of experience in advertising technology
· Bachelor’s Degree in Business or other related field

Preferred Qualifications

·
· Experience with linear or OTT advertising
· Record of developing customer centric marketing strategies to drive product adoption
· Proven ability to optimize and improve ROI of each initiative
· Deep understanding of publisher monetization strategies and advertising technology
· Technically competent with a strong understanding of online advertising technologies
· Balance high-level strategic thinking with hands-on tactical work
· Track record of organization-level influence
· Data driven and “quantitative” mentality with an ability to back up ideas with facts
· Entrepreneurial self-starter with an inherent sense of urgency to get things done quickly while maintaining high standards
· Strong verbal and written communication skills with ability to speak effectively to any audience
· Analytical thinking abilities shown to drive metrics and benchmarks to ensure continuous improvement in process and results

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.


Job tags: Product management Research Value proposition