Mobile App Activation Product Manager


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Posted 1 week ago

Preply is one of the most exciting start-ups in Europe today. The company is on a massive growth trajectory and  announced it’s most recent fundraise in March 2020. You’ll be joining a passionate team of 135 employees of 25 nationalities, helping to shape the future of effective learning.  As the company looks to increase momentum and scale geographically, this is a unique opportunity to join a group of passionate international talent whilst living in Barcelona; one of the most vibrant and attractive start-up communities in the world. As part of your experience at Preply, you will also be given a monthly allowance to learn new languages on
Help define and execute Preply’s product strategy, ensuring that our students are successful in reaching their goals, and our tutors have the tools & data necessary to teach effectively. Using data and qualitative feedback, develop hypotheses and drive solutions that help Preply grow, and continue to redefine the way people learn online.


  • Manage the entire product life cycle from inception to launch;
  • Develop and execute on product strategy, including new product initiatives, by:
  • Increasing the conversion rate of students who install our mobile apps
  • Experimenting with new mobile business modelsCreating features that inspire our students to refer others to our apps
  • Become an authority on your product area and identify areas of opportunity through research and data.
  • Own features and experiments end-to-end, including determining product requirements, driving execution, making thoughtful product decisions along the way, and sharing insights and results throughout the company
  • Inspire the team with the product vision, and work cross-functionally to bring the product to life


  • You have at least 5+ years of relevant experience in product management, ideally with experience in conversion rate optimisation and mobile
  • You have experience building a product in a fast paced, and rapid growth environment
  • You possess the ability to support multiple initiatives at different phases of development
  • You have experience leading cross-functional teams to deliver products to global markets
  • You possess strong analytical abilities
  • You deeply understand how your products work and how to measure long-term impact. You know every step of the funnel. You can design, run, and interpret experiments and A/B testsYou’re a natural leader. You know how to influence people to get things done across any job function. People love working with you.

Hard Skills

  • A/B Testing platforms — experience with multiple platforms preferred: what testing platforms do they have experience with: 3rd party products/services or internal/homegrown tools
  • Testing methodologies A/B, AB/n | multivariate
  • ability to define tests explicitly (percentage of users in test, control groups, entry criterion; test success metrics)do they have experience running multiple concurrent tests at scale
  • Statistics/math/physics -- hard sciences background/experience
  • understanding of statistical significance, comfortable with data/sql/R(?)/excel — general data manipulation
  • experience reading and calling tests
  • Ability to map quantitative to qualitative
  • Good understanding of retention/activation marketing
  • - An Understanding of design/UX
  • understanding of the tools and technologies employed in making UI changes
  • familiarity and comfort with rapid prototyping and qualitative customer testing
  • familiarity with multi-modal user journeys and how various entry points/journeys can impact tests (and thus should be controlled for)
  • - Marketplace/subscription experience
  • understanding of marketplace dynamics, & the need to balance both sides of the marketplace (sell/buy side)understanding of revenue dynamics, LTV, seasonality, YoY comparisons, churn

Soft Skills

  • Vision & Simplicity
  • Effective communication/conversation skills
  • Decision making ability
  • Servant leadership
  • Should possess immense curiosity, and have the ability to empathise with their customers
Job tags: A/B testing Product management Research SQL