Product Marketing Manager - Content Strategy & UFB Instructor

San Francisco, California

Full Time
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Posted 1 week ago

About Udemy for BusinessIn today’s rapidly evolving skills landscape, our mission is to help employees do whatever comes next. Built for businesses striving to lead through changes and be at the forefront of innovation, Udemy for Business (UFB) offers a subscription to Udemy’s top-rated courses. Leading organizations including PayPal, Lyft, Adidas, Booking.com, and Audi choose Udemy for Business to upskill their workforce and drive learning forward.
The Udemy for Business Marketing team is responsible for finding, growing and engaging organizations of all sizes that are in need of a modern, fresh, and engaging learning platform. We are directly responsible for generating revenue for the business and we drive strategic direction. We’re growing our team rapidly and building out a best-in-class B2B marketing team.
About the role:As the Product Marketing Manager - Content Strategy and UFB Instructor, you will own the strategic vision and go to market for the Udemy for Business content collection (across technical skills, business skills, and our International Collection) and help define the product needs of Udemy for Business instructors. You will own the positioning and messaging of our content by deeply understanding the product, industry, and customer profile of Udemy for Business buyers and end learners. You will work with the Content Strategy team to position and launch courses that drive success and revenue growth for this business.  You will own competitive intelligence for similar products to clearly articulate our value and differentiation and partner with the sales team to close opportunities.

Here's what you'll be doing:

  • Content Strategy:
  • -Own the vision, objectives and key success metrics for the Udemy for Business course collection  -Create compelling messaging and positioning and lead the GTM for strategic course launches -Be the expert and voice for Udemy for Business’ dynamic content model and instructors -Strategize and define product enhancements to solve Content team pain points  -Maintain and increase customer engagement through Sales and Customer Success enablement -Lead general competitive research for online learning providers and similar type of B2B learning platforms and products to enable sales, CS and product teams
  • UFB Instructor:
  • -Deeply understand Udemy for Business instructor needs and persona   -Partner with product to make Udemy for Business instructors successful  -Bring awareness and marketing opportunities to highlight Udemy for Business instructors and their content 

We're excited about you because you have:

  • 2+ years of experience in product marketing
  • Proven success with enterprise Saas B2B software product experience
  • Excellent relationship-building skills that can work across teams in different locations and functions
  • Strong leadership and presentation skills that can communicate complex business products in a simple, compelling way
  • Strategic, analytical thinking capabilities and a data-driven mindset
  • A customer-centric approach in everything you do to make into go-to-market & product development processes world-class
  • A proven ability to manage multiple projects in a fast-paced environment
  • Excellent communication and presentation skills
  • Experience with CRM (eg. Salesforce, Marketo), SQL, Excel, Powerpoint, Google Docs 
About UdemyWe believe anyone can build the life they imagine through online learning. Today, more than 50 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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