Specialist, Product Marketing (Growth)

New York, New York, United States

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Posted 1 week ago

Hi, we're Oscar. We’re hiring a Product Marketing Specialist to join our Growth PMM team in our New York office.

Oscar is a technology-driven, consumer-focused health insurance startup founded in 2012 and headquartered in New York City. Our goal is to make health insurance simple, transparent, and human. We need your help to do so:

About the Role:

You’ll be joining our Product Marketing (Growth) team, which is responsible for driving marketing strategies that increase membership growth and retention across Oscar’s three lines of business. 

In your role as a Product Marketing Specialist, you will report into the Manager of Product Marketing (Growth) and you will have two major roles:

  • Develop standardized processes that make working across our consumer lines of business more efficient.
  • Be responsible to support and execute on projects for the team. 


  • Writing copy and content to help market our products to different key audiences: 
    • Develop content and implement regionalized email campaigns to communicate to prospective customers and brokers (in close partnership with our Sales team). 
    • Drive the content creation, design, and production of marketing collateral that concisely communicates Oscar’s value proposition to insurance brokers, businesses, and consumers. (While a good eye for design is extremely helpful in this role, you are not expected to be a Designer yourself; we have an internal Brand/Design/Production team to help bring your collateral visions to life!)   
    • Maintain and update Oscar’s marketing website—e.g., update site copy, upload documents, and build simple landing pages.
  • Conducting data analysis and gathering insights: 
    • Conduct and draw insights from data analysis (usually via Google Sheets) on our consumers and markets.
    • Drive the collection of competitive market intelligence/research across multiple markets/areas of service and lines of business, to ensure the Marketing team is investing in our biggest growth and retention opportunities. 
  • Developing processes that keep the Marketing function running smoothly: 
    • Own the development and execution of processes and tools that make our team work efficiently.


  • 1+ years of project manager experience
  • 1+ years of experience in designing and constructing decks.
  • 1+ years of experience in analyzing large datasets.
  • Experience in copywriting.
  • Experience building processes from the ground up. 

Bonus Points:

  • SQL experience.
  • Experience in a tech/start-up environment.
  • A background in healthcare or health insurance marketing.
  • An innovative mentality and a strategic thinker. 

Life at Oscar: 

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

We aim to make health care affordable and accessible for all, and apply this same vision to our perks and benefits, including: medical benefits, unlimited paid-time off, paid parental leave, retirement plans, company social events, stocked kitchens, wellness programs, and volunteer opportunities.

Reasonable Accommodation:

Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

Pay Transparency Policy:

Oscar ensures that you won't be discharged or discriminated against based on whether you've inquired about, discussed, or disclosed your pay. Read the full policy here.

Job tags: Research SQL Value proposition