Senior Growth Marketing Manager

San Francisco Office

Full Time
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Posted 1 week ago

At Scribd (pronounced “scribbed”), we believe reading is more important than ever. Join our cast of unique characters as we build the world’s largest and most fascinating digital library: giving subscribers access to a growing collection of ebooks, audiobooks, magazines, documents, and more.In addition to works from major publishers and top authors, we also create our own original content exclusively for Scribd users.Our community includes over 1M subscribers in more than 190 countries. Join us in turning screen time into quality time!
We are seeking a highly dynamic, analytical, and collaborative Sr. Manager of Growth Marketing to join our Marketing team. 
Reporting to the VP of Marketing and working closely with the Lifecycle and Brand teams, you’ll build and execute strategies to drive subscriber growth and retention for Scribd.
This is an outstanding opportunity for an inquisitive, data-obsessed self-starter to build a growth marketing program from the ground up!

You Will:

  • Lead Scribd’s performance marketing efforts, focused on acquiring, converting and retaining Scribd users/subscribers through paid channels
  • Manage agencies, and build out our paid marketing strategy and capabilities, ensuring we have the right tools, tracking, and setup in place for anything from light media testing to more robust campaigns
  • Partner with our Lifecycle and Engagement teams to leverage email, push, and in-app channels to activate, engage, convert & retain users
  • Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through to completion
  • Partner with our Analytics team to measure the impact of each campaign, and develop ways to scale
  • Partner with Acquisition and SEO teams to identify opportunities to amplify existing efforts, and better convert organic audience
  • Own modeling, tracking & measurement of paid KPIs 

You Have:

  • 6+ years relevant professional experience in growth marketing, with a strong background in customer acquisition and retention, preferably within a digital/subscription business
  • You are comfortable ideating and executing new-user acquisition initiatives and wearing many hats 
  • Demonstrated success running multi-channel, full-funnel campaigns across search, social, display, affiliate, and DR offline channels 
  • Deeply curious, analytically minded
Benefits & Perks of Life at Scribd• Health & Welfare Benefits: Scribd pays 100% of employee’s Medical, Vision, and Dental premiums and 60% of dependents.• Leaves: Paid Parental leave, and 100% company paid short-term/long-term disability plans• 401k plan through Fidelity,  plus company matching with no vesting period• Stock Options - every employee is an owner in Scribd! • Generous Paid Time Off, Paid Holidays, Volunteer Day + office closure between Christmas Eve and New Years Day• Catered meals - breakfast, lunch & dinner catered 5 days/week• Referral bonuses• Tuition Reimbursement • Diversity, Equity & Inclusion programs• Learning & Development and Coaching programs• Monthly Wellness benefit + free onsite gym• Luma by Concern, our mental health digital platform• Work Life Balance flexibility• Company events + Scribdchats• Free subscription to Scribd + gift memberships for friends & family
Want to learn more? Check out our office and meet some of the team at https://www.scribd.com/about
Scribd is committed to equal employment opportunity regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
Job tags: Analytics Coaching KPIs Multi-channel