Regional Product Marketing Manager


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Posted 1 month ago

Appier’s marketing team is looking for a regional product marketer to develop and implement a product marketing strategy for Appier’s Aixon Platform.


Core duties and responsibilities include the following:

  • Drive market-by-market product positioning and messaging for Appier Aixon platform in markets across Asia-Pacific
  • Define client segmentation and prioritize key targets
  • Conduct competitive intelligence analyses
  • Develop and localize sales kit and other sales enablement materials
  • Craft and drive go-to-market strategy for launches in new markets
  • Interface and collaborate with product management and engineering leadership
  • Coordinate and provide input on online and offline lead generation activities within the marketing team


  • 5-8 years experience in software product marketing across multiple markets in Asia-Pacific
  • Excellent verbal and written communication skills
  • Strong track record of cross-functional collaboration
  • Ability to work independently and proactively, strong project management skills.
  • You should feel comfortable with ambiguity and enjoy working at a fast-paced startup where the business is continually evolving
Job tags: Engineering Product management