Senior Product Manager, Core Experience

New York

Full Time
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Zola, Inc.
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Posted 1 month ago

Zola is seeking a Senior Product Manager to join our Core Experience Team! Our vision for this team is to save Couples so much time and stress as they navigate through their wedding planning journey that there is no reason for Couples to not use Zola when planning their wedding. 

We can achieve the vision by:

  1. Making Zola available to as many engaged couples as possible
  2. Connecting and presenting all that Zola’s ecosystem has to offer in a manner that is relevant to couples wherever they are in their journey
  3. Building new tools for the largest user needs throughout the wedding planning journey that Zola is not already serving

As a Senior Product Manager, your ultimate goal is to collaborate with cross functional partners (marketing mostly) to grow the number of people using our products and the frequency in which they use them. It’s hugely important to our couples and business that users can experience zola as one wedding planning ecosystem and not separate products. The Core Experience team is the team that helps bring this all together. 

We’re looking for someone who can both sweat the details and tie them back to the big picture. The successful candidate should be equally comfortable talking tech with developers, brand positioning with marketing and conversion funnel metrics with the exec team.  You’ll be assisting business unit specific Product Managers on how to grow specific businesses within Zola.  You’ll obsess over A/B testing different landing pages and funnels, you’ll love thinking through SEO strategy and user journey data. You’ll be excited to understand how an advertising channel drives traffic to the site, but more importantly the tradeoffs between the quality and quantity of leads. We are looking for someone that is already passionate about or excited to learn more about the pain points associated with Wedding Planning and are eager to deliver a best in class experience for our couples at all stages of their planning process, but especially those just engaged! 

In addition, this person will execute on the vision, anticipate and make trade-offs, deliver an amazing customer experience, and prioritize everything there is to do while keeping the business and customer needs top of mind. You’re a problem solver and have a proven ability to work collaboratively with cross-functional teams and manage multiple projects at the same time. 

 

Responsibilities: 

  • Owning the product roadmap for the Core Experience team 
    • Prioritize key features that focus on growth, monetization, and delight the customer
    • Communicate projects to key stakeholders of all levels
    • Project management of all projects on the roadmap 
    • Analyzing and report on performance of features and performance 
  • Deeply understanding the customer and thinking creatively about how to serve them better
    • Conduct user testing to better understand how customers interact with the current product and future ideas 
    • Dissecting customer frustrations with wedding planning and identifying ways to turn frustration into delight
    • Partner with Marketing, Product Design and Engineering to continuously improve customer retention
  • Feature performance and KPIs
  • Understanding of technical constraints and knowing where to push the boundaries
  • Evaluating competitors and the market for capability-oriented and emerging development and technology trends
  • A/B Testing landing pages and onboarding flows
  • Implementing SEO best practices 

 

Our ideal candidate loves both building and optimizing, and both strategizing and doing.  You are a structured and creative thinker, able to toggle easily between the big themes and the little details.  You are equally comfortable in SQL and Google Analytics, and you can prove your ability to learn new systems and processes quickly.  You even enjoy drafting up push notifications! And, of course, you love working with kind, smart colleagues who share a commitment to putting the customer first!

 

 

Job tags: A/B testing Analytics Engineering KPIs Product design SQL User testing