VP of Product Marketing

San Mateo

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PerimeterX, Inc.
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Posted 1 month ago

The VP of Product Marketing reports to the Chief Marketing Officer and is a key member of the Marketing Leadership Team. This high-impact position will be responsible for providing leadership and management of the PerimeterX product marketing team and have direct responsibility for the development and execution of product marketing strategies and plans for the company’s portfolio of cloud-native solutions. This leader will serve as the primary liaison between product development, product management, marketing, sales and professional services to ensure maximum mind share, market share and revenue within target markets.
The ideal candidate will be highly motivated, revenue driven, results-oriented with mastery of the art and science of product marketing. Candidates should be looking for a unique opportunity to contribute to the successful growth of PerimeterX and to a winning marketing team.

What you will be doing at PerimeterX...

  • Implement a scalable, repeatable product marketing process at PerimeterX, which frees the team to focus on creative product marketing strategies to ensure product offerings are leaders in their segment.
  • Establish and implement a go-to-market strategy for all products. Ensure awareness and support for strategy through direct and influence approaches with cross functional teams, and collaborate with Sales and Product teams to execute it.
  • Lead the PerimeterX platform GTM strategy. Act as Subject Matter Expert across the platform and develop product-related content for websites, thought leadership, white papers and blogs.
  • Ensure products are competitive in their target markets; influence product roadmap, and collaborate with product management on pricing and packaging. Serve as the voice of the customer driving the key features into new releases. Differentiate solutions for maximum market penetration and impact. Lead market and customer needs definition, competitive analysis, product messaging and positioning, across all products.
  • Develop Messaging Source Document as input to all downstream marketing and sales content, translating technical features and functions into business-friendly value propositions.
  • Improve and implement high-impact product introduction process. Ensure PerimeterX solutions are ready to go to market with appropriate cross-functional support and readiness including PerimeterX sales and indirect channel enablement, field communications and sales tools development. Establish and measure product launch goals – both those owned directly by Product Marketing and those expected of other supporting groups.
  • Update sales tools - customer presentations, collateral, website, videos - and deliver product-focused sales enablement and field readiness.
  • Work with sales to secure early customer adopters for solutions.
  • Act as a company spokesperson across product areas. Brief press, analysts and partners on product offerings.

What we are looking for from you (Requirements)...

  • Minimum of 5 years in technology marketing, with an additional 5 to 10 years in product management or Sales Engineering, preferably with SaaS or cloud offerings in a high-growth company.  Security experience is a bonus.  Excellent customer skills with significant experience in a customer-facing role such as sales, SE, implementation services or technical support is a bonus, as is experienced with the Command of the Message and MEDDIC methodologies.
  • Track record of success in product marketing at a high growth company with multiple product lines, regions and distribution channels. Thorough understanding of product marketing processes and operations.
  • Track record of developing and influencing product and go-to-market strategy.
  • Experience leading the development of exciting and effective product launches, utilizing the talents of a cross-functional group of directly-managed and influenced resources to achieve success and market impact. Ability to influence the team to buy-in fully to the approach and execute goals and objectives with enthusiasm.
  • Critical thinking, strategic acumen and market insight: The skill to synthesize competitive trends, market data and customer insights into a plan of action.
  • Comfortable with ambiguity and change. Exceptional judgment and decision-making skills. Able to weigh multiple, sometimes conflicting points-of-view and drive a decision.
  • Ability to manage and plan at both the strategic and operational levels and to consistently meet or exceed planned objectives
  • Hands-on, action-oriented leader who can command the respect of his/her superiors, peers and team.  Able to work effectively and build credibility with a variety of internal and external stakeholders, demonstrating high EQ and executive presence.
  • Highly collaborative leader, comfortable working with a variety of different functions and working styles to achieve desired results. Leadership by example and motivation through creating a common vision and commitment to desired outcomes.
  • A proven track record identifying, recruiting and developing talent, ability to lead in a dynamic business.
  • Innovation and personal creativity: A positive, “I can make a difference” attitude and demonstrated ability to envision and implement new strategies that have overachieved expectations. Passion for results and performance oriented: The ability to find creative solutions and generate results in a dynamic, high growth environment. Will have a strong sense of urgency and the ability to infuse that in others.
  • Must be an effective written and oral communicator with all stakeholders.
  • Bachelor’s degree required in a technical or business field.  Advanced degree a plus.

Why you should join the PerimeterX team...

  • A platform to learn about Cyber Security while working with industry-leading technology
  • A chance to work with some of the most well-known brands in e-commerce, travel, hospitality, retail, and enterprise SaaS
  • Catered lunch and dinners every day
  • Plenty of yummy snacks and drinks
  • Lots of coffee (or Red Bull) to keep you going all-day
  • In/Out of Office happy hours
  • Quarterly out of the office events
  • Automatic cell phone allowance
  • Fresh PerimeterX SWAG
PerimeterX is the leading provider of application security solutions that keep your web business safe in the complex digital world. Delivered as a service, the company’s Bot Defender, Code Defender, and Page Defender solutions detect risks to your web applications and proactively manage them, freeing you to focus on growth and innovation. Bringing together an elite engineering team, security research to continually update its solutions with current intelligence, and best-in-class customer enablement and support, the world’s largest and most reputable websites and mobile applications count on PerimeterX to safeguard their consumers’ digital experience. PerimeterX has offices in San Mateo, California, Miami, Florida and Tel Aviv, Israel. You can also find us on the web at www.perimeterx.com.
Job tags: Engineering Product management Research