Creatives Product Manager

São Paulo

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Wildlife Studios
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Posted 1 month ago

About the Team

Creatives are the first point of contact of millions of users with our games. To have an appealing Ad that resonates with the audience is to have an important competitive advantage among literally millions of mobile games worldwide. To do that we developed an unique process that combines creativity and data analysis to produce and learn from the most high-performing creatives of our games' segments. Our role is to make sure that all potential users end up playing our games, efficiently. That means we have to:

  • Impact these users on the most cost-efficient way across all placements available in the world
  • Understand users’ behaviors and predict how valuable they are for our games

About the Role

The Creatives Intel Team is responsible for ensuring that Wildlife consistently produces the best creatives of the world in an efficient manner. You will be responsible for a game's creative results and for the decisions that will allow it to reach millions of users daily resonating with different audiences across the globe. This role suits those who master the process of transforming good ideas in incredible results and want to make a direct impact on the growth of the business by bringing millions of new users to our games.

 

More about you

  • You are ambitious and have an extreme sense of ownership towards the leveraging of your game in its channels and is committed to delivering the high performance creatives constantly
  • You're hands-on, in the right ways; willing and able to do what's needed, no matter the task in order to learn and find unusual solutions to scale your game
  • You communicate efficaciously with different audiences, crafting the message to achieve the most result
  • You have an analytical frame of mind and fundamentally understand the levers that allow your game to scale through creatives
  • You'v want to work in a high-growth and fast-paced environment
  • You are an excellent teammate and raise the bar of those around you

What you'll do

  • Be responsible for the ROI of hundreds of campaigns, optimizing them in order to increase our number of downloads in multiple games
  • Develop hypotheses, test plans, measure live performance and execute competitor analysis
  • Collaborate and communicate for results with important stakeholders such as the Creation team, the Production team, the User Acquisition team
  • Identify audience segmentations and explore opportunities to optimize multiple game's channels

What you'll need

  • 2+ years of experience in consulting and/or startups
  • Bachelor's degree in Business, Engineering, Economics or related experience
  • Strong organizational, communication, and analytical skills
  • Broad knowledge of statistics
  • Comfortable working in a fast-paced and highly dynamic environment
  • Understands how to analyze metrics and data, in order to take appropriate action
  • Basic programming skills (preferably R and SQL) are a differential
  • Intermediate writing and speaking English skills

We welcome people from all backgrounds who seek the opportunity to help build the best gaming company, where everyone thrives.

 

Job tags: Competitor analysis Engineering SQL Test plans