Product Marketing Manager (Global Service)

Melbourne, AU

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Posted 3 weeks ago

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
About the Team; 
The Global Services and User Platform team spans product, engineering, data and design. Outside of the core product team, we collaborate cross functionally with peers in our key markets (Australia, New Zealand, Singapore, UK and US) to develop innovative product initiatives that drive adoption and usage of Xero amongst our key audiences - small businesses, accountants and bookkeepers. 
About the Role; You will be responsible for helping to define the convert and motivate and platform communications strategy through customer insights, data analysis, and defining the product roadmap focused on driving growth and utilisation of Xero amongst small business, accountants and bookkeepers.  
The ability to work across disciplines to drive a unified product vision and outcome is key. This role that requires driving cross team collaboration, thought leadership, and alignment to deliver impactful product experiences that help small businesses, accountants and bookkeepers get started and thrive on Xero.
 About You; 
You are a highly driven, high energy marketing professional with the skills and experience needed to help drive the adoption and usage of Xero. You will have a natural curiosity to learn more and be comfortable in proactively finding the information you need from stakeholders across the business. You are creative and strategic while also being hands on and have a reasonable technical understanding to help with conversations with your product stakeholders. 
You have the natural ability to influence others and be confident in testing and launching compelling value propositions that move the business forward with definitive ROI. 
At Xero you will be immersed in a fast-paced, dynamic environment where no two days will feel the same!

What You'll Bring With You;

  • Product management, marketing, or related experience.
  • Experience developing and driving product and marketing strategies built on deep customer, business, ecosystem, product, and market understanding.
  • Proven experience being a trusted advisor to product, technology and marketing partners, anticipating potential obstacles and proactively working to deliver solutions. 
  • Experience across varying disciplines of marketing including research, data driven below-the-line marketing, partnerships and project delivery.
  • Exceptional storyteller able to craft product stories for different customer segments.
  • Experience working across organisational boundaries to drive impact in a collaborative manner.
  • Strong collaboration, analytical, critical thinking, and business strategy skills.
  • Proven ability to build productive relationships with both technical, design, and marketing teams.
  • Experience with various research methods identifying insights and recommending data-based solutions.
  • SaaS experience preferred.
Why Xero?
At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  
Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.
Job tags: Engineering Product management Research