Product Marketing Manager

Denver, US

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Posted 2 weeks ago

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact
As a Product Marketing Manager, you will be accountable for positioning and marketing United States & Canadian compliance products to new and existing Xero customers. You will be responsible for clearly articulating the value that our compliance products deliver, including the features and benefits, to drive adoption and usage. You’ll also oversee the core product proposition Xero offers, and ensure it is relevant and continually updated for the United States & Canadian product offering. 

What you'll do

  • Ensure the successful packaging, launch and delivery of Xero’s Americas compliance products to our customers through the right channels and teams
  • Assess the market, competitors, industry trends and customer needs. You should know your market, customers and competition better than anyone and integrate this information into your product marketing plans
  • Ensure Product Managers have the right market and customer insights to shape their roadmaps and prioritize the right opportunities to achieve product market fit
  • Develop value propositions for products and crafting customer facing messaging for key audiences
  • Own the go-to-market strategies and programs of work across the United States & Canadian markets
  • Be the bridge of communication between the product team and other key stakeholders across Xero
  • Work with product, design and research teams to understand the pain points that small businesses face every day and then develop customer value propositions
  • Collaborate with peers across marketing, communications, education and business development in our key markets (Australia, New Zealand, Singapore, UK and US) to develop innovative programs 

Success looks like

  • Develop and execute marketing programs based on customer needs and data insights
  • Customer and commercial targets are achieved or exceeded
  • Take initiative and being comfortable to proactively find the information you need from different stakeholders across the business
  • Being a passionate “voice of the customer”, always striving to create #beautiful experiences for our customers
  • Influence others to help execute your go-to-market plan and help you deliver your KPIs
  • Track, analyze and optimize ongoing programs of work to improve performance, whilst sharing the learnings across the regional teams in our key markets
  • Desire to bring your full self to work everyday and wants to grow your career in a fast growing business
  • Ability to work in an environment where process doesn’t always exist and and ability to navigate your way through the business to ensure your success 
  • Ability to travel if required

What you'll bring with you: Critical Competencies

  • Building Strong Relationships: Builds genuine relationships of trust and loyalty with external and internal stakeholders. Demonstrates appreciation, understanding and consideration for the feelings and needs of others.
  • Communication & Collaboration: Focus on "we" over "me."  Engages and listens to others, adjusting communication style to fit the audience and message.
  • Data Driven Marketer: Makes strategic decisions based on data analysis and interpretation.
  • Ownership: Xeros deliver on our commitments. Do what we say we will do. Own our mistakes and take positive action. Move fast to get the right things done.  
  • Quality of Work: Freedom from errors and mistakes, and ability to consistently meet objectives.
  • Industry Expertise: Understands the mechanics, key metrics and market dynamics of both the Accounting industry and hyper-growth SaaS organizations.

What you'll bring with you: Experience

  • 5+ years marketing experience in B2C and/or B2B
  • Experience developing, testing and optimizing customer value propositions 
  • Experience working in a global role
  • Experience across varying disciplines of marketing including research, partnerships, data driven marketing and project delivery
  • SaaS experience preferred
Xero is an Equal Opportunity Employer.

Why Xero?
Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, flexible working, innovation, and well-being are not just inspired but celebrated. We value our people and offer a wide range of compelling benefits and perks, including Xero shares.  
Xero’s collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate.  From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.
Job tags: KPIs Research