Marketing Growth Hacker

Mountain View

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DiDi Labs
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Posted 4 days ago

The Marketing Growth Hacker role is part of the global ad-tech/ paid marketing team in Silicon Valley, USA.  The ideal candidate will have solid experience working across the key influence points in the marketing funnel. The ideal candidate in this role is a highly data driven digital marketer, who understands business strategy, the interaction or paid, owned and earned media and is able to apply data driven insights to help business functions achieve their user acquisition and LTV maximization goals. In this role you will act as an internal consultant to the country teams with a bias for improving performance across all layers of the marketing funnel.  You get excited by helping identify friction points in the conversion funnel and are able to identify key strategies and tools to constantly optimize acquisition performance through paid media through innovative strategies as well as applying best in class industry practices.   You are a problem solver who can work comfortably with senior marketing and operations leadership teams across the globe and identify scalable solutions / strategies for the team to accelerate growth and optimize user acquisition costs.  

Didi Chuxing (“DiDi”) is the world’s leading mobile transportation and convenience platform. The company offers a full range of app-based transportation and life services for over 550 million users across Asia, Latin America and Australia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions, Food Delivery and Payment. Tens of millions of drivers who find flexible work opportunities on the DiDi platform provide over 10 billion passenger trips a year.

What You’ll Do

  • Work closely with the existing growth marketing team to understand all performance marketing channels’ best practices, identify gaps across channels and countries and come up with new ideas of marketing optimization tools.
  • Craft a coherent product vision and execution strategy for your team to achieve product adoption for Ad optimization among marketing managers globally who will be using your product
  • Partner with engineering and marketing to drive the development of key capabilities and technologies (e.g. ad automation) Work closely with the marketing team to understand marketing problems and priorities.
  • Work closely with the existing growth marketing team to understand all performance marketing channels’ best practices, identify gaps across channels and countries and come up with new ideas of marketing optimization tools.
  • Stay up-to-date on current and upcoming innovations and capabilities in mobile advertising with specific regard to real time bidding, creative and campaign automation, etc.
  • Guide your team to either buy or build ad optimization tools that rapidly attain internal product-market fit and widespread adoption among those responsible for making Didi grow
  • Internalize and deeply understand Didi’s growth strategy - and then align your team's mission and roadmap with this direction
  • This means being constantly biased towards action, knowing the data, being in the details, setting a high bar and building strong collaborative relationships with other teams, thinking boldly, disambiguating, always thinking of the customer first and rapidly iterating towards something demonstrably awesome

What We’re Looking For

  • 7+ years in advertising product manager role –responsible for feature roadmap
  • Experience with Facebook/Google ads required; experience managing mobile user acquisition strongly preferred (including experience with mobile DSPs, Snapchat, Twitter, etc.)
  • Strong cross-functional skills and experience working with product, engineering, creative and analytics teams
  • Deep understanding of the ad-tech ecosystem and all of the entities that are utilized by a publisher, including brand safety and contextual solutions, DMP, advertising measurement, audience data and major ad platform APIs.
  • Capable of blending user needs, business goals, and competitive pressures, with the ability to convert those into product requirements and priorities
  • Successfully communicates with a diverse set of technical and non-technical stakeholders
  • Deep understanding and appreciation for both business and technology components of AdTech and Martech
  • Analytical, data driven decision-maker

Technical background (Computer Science, Computer Engineering, EE) a plus

Job tags: Analytics Engineering