Sr. Product Marketing Manager - Digital

Seattle, Washington, USA

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Posted 1 month ago

Talented, self-directed Sr. Product Marketing Manager - Digital sought to lead campaign strategy and development for Amazon Web Services (AWS) Global Campaigns.

The Sr. Product Marketing Manager - Digital is responsible for the strategy, development, execution and optimization of Global Campaigns, working with the rest of the Product and Solution Campaigns team, and internal stakeholders, including Product Marketing, Brand Marketing, Executive Programs, Customer Marketing as well as external agencies and third-party content developers and publications.

The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing integrated lead generation and service adoption campaigns that drive demand, acquire new leads, increase product adoption, and expand awareness of AWS solutions.

Strong preference this role sit in Seattle. Open to remote from any Virtual-US Office. Relocation assistance to Seattle from within the U.S.

Key Responsibilities:
· Lead the strategy, development, and optimization of integrated campaigns, focused on key AWS priority solution themes and topics that are designed to generate leads for AWS Sales teams globally.
· Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies.
· Create optimized programs to generate adoptions and leads at scale across a number of audience segments.
· Utilize customer’s buyer’s journey to architect innovative multi-channel engagement programs.
· Orchestrate campaign and content development across a network of contributors and stakeholders.
· Develop rich, bar-raising content designed to shift perception and acquire net-new marketable contacts.
· Manage program budget with accountability for campaign ROI.
· Partner with external agencies in support of campaign asset creation and execution.
· Dive deep into data with reports and dashboards in Tableau to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making for optimized campaign strategies.
· Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
· Travel Required: 15%, including occasional international

Basic Qualifications

· 6+ years of relevant work experience in demand generation for technology products or services, SaaS or Software experience preferred
· Bachelor’s degree in business, marketing, technology, or relevant field of study
· Demonstrated understanding of a marketing funnel and how to align campaign strategies with customer journeys
· Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation and adoption campaigns
· Experience with paid media, preferably display and programmatic advertising, content syndication, social media, and search

Preferred Qualifications

· Proven understanding of the technology cycle and how to implement strategies to generate and nurture leads, drive interest, and accelerate the purchase process
· Analytical tendencies with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible
· Experience managing budgets
· Not afraid to try new things – driven to constantly improve results
· Ability to thrive in a self-service environment
· Superior oral and written communication skills with an innate attention to detail
· Comfortable with technical topics or ability to become comfortable with technical topics (workload migration, licensing, dedicated hosts, etc.)
· MBA Degree preferred

Job tags: Analytics Architect AWS Multi-channel
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