Manager, Product Marketing

Denver, Louisville, Chicago, Duluth, Salt Lake City

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Waystar Health
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Posted 2 weeks ago

Waystar modernizes healthcare payments through innovative, cloud-based technology. We provide the highest-rated client experience to more than 450,000 providers, 22,000 healthcare organizations and 750 health systems and hospitals around the country. Together, our technology, data and client support streamline workflows and improve financials for our clients, so that they can focus on their patients. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic and fun.
We are actively looking for a Product Marketing Manager that is a subject-matter expert in healthcare payments and has a passion for enabling go-to-market teams. The successful team member will lead the discovery and deployment of market, product, and client insights. This leader will work cross-functionally with sales, marketing, product, and client operations to develop strategies and execute the plan.

Looking for some details?

  • Market intelligence: Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, and potential disruptors. Conduct buyer outreach to enable the go-to-market teams to deploy buyer-specific strategies
  • Messaging & positioning: Obtain rich product knowledge including functionality, integration, and how our solutions solve the underserved needs of our buyers. Partner with implementation and support to clearly understand solution adoption, satisfaction, and support needs. Enable these insights to inform messaging and positioning
  • Enablement tools & assets: Identify and lead the development of new tools and assets for the go-to-market teams to increase outreach effectiveness. Lead the efforts to build a reservoir of client’s successes and insights for case studies and points of reference. Partner with sales enablement to train the sales team on effectively communicating our value to the client
  • Segment-specific insights: Continuously build a reservoir of comprehensive, thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness to our target markets
  • Product launches: Cross-functionally support product launches for new solutions and enhancements spanning from product positioning and asset creation to KPI tracking of the cross-functional success

Do you fit our team?

  • Industry knowledge: a history of strong knowledge in either health systems/hospitals or post-acute/ambulatory/specialties.
  • Expert storyteller: the ability to connect the dots between target markets, buyers, their needs, and the impact of our solutions in a unique, effective way.
  • Passion for research: the desire to keep a strong pulse on the market, buyers, and trends. 
  • Strong collaborator: unite closely with Growth, Marketing, Product, and Client Operations

Preferred Skills

  • Healthcare payments experience
  • Product marketing experience
  • Bachelor’s degree or higher
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Waystar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Job tags: KPI Research