Director, Product Marketing

Denver, Louisville, Chicago, Duluth, Salt Lake City

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Waystar Health
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Posted 3 weeks ago

Waystar modernizes healthcare payments through innovative, cloud-based technology. We provide the highest-rated client experience to more than 450,000 providers, 22,000 healthcare organizations and 750 health systems and hospitals around the country. Together, our technology, data and client support streamline workflows and improve financials for our clients, so that they can focus on their patients. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic and fun.
The commercialization team is responsible for activating the creation and enabling the delivery of Waystar’s unique value to the markets we serve. We are looking for a creative, dynamic leader to guide a team of market and product experts. This person will be a key driver in growth through ideating key go-to-market strategies and programs, enabling the launch of these programs, and communicating the performance cross-functionally. The selected candidate will work closely with our Product Management, Growth, Marketing, and Client Operations to build and deploy repeatable, scalable frameworks to create a system of winning.

Looking for some details?

  • Market intelligence: Be the expert on our buyers, who they are, how they buy and their key buying criteria. Know the competition’s strategy, product portfolio, positioning, and how they win. Intimately understanding the market drivers, trends, underserved needs that have significant impact on our buyers and clients. Research, collect, synthesize, and activate clear strategies for market differentiation
  • Messaging & positioning: Develop memorable story-telling that showcases clear impact to our target markets and buyers. Enable the delivery of storytelling throughout our go-to-market teams
  • Pricing & packaging: Lead strategic packaging programs to increase growth, including competitive benchmarking and research. Make it easy for clients to do business with us
  • Go-to-market strategy: Leverage your deep understanding of the market to develop and launch programs that enable growth through existing and new solutions
  • Client advocacy: build a community of advocacy within the targeted client base to leverage insights, success stories, and create value for our clients
  • Segment-specific insights: Continuously build a reservoir of comprehensive, thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness

Do you fit our team?

  • Deep industry knowledge: great understanding of post-acute, ambulatory, and specialties
  • Expert storyteller: the ability to connect the dots between target markets, buyers, their needs, and the impact of our solutions in a unique, effective way
  • Data-driven: marry deep market insights with measurable product outcomes to further capitalize on our success in target markets
  • Player-coach: mentor a team, elevate the team’s performance, but be comfortable getting your hands dirty to drive projects forward with a high level of quality and speed
  • Strong collaborator: unite closely with Growth, Marketing, Product, and Client Operations
  • Thought leader: embody excitement to present at internal/external events including, webinars, trainings, tradeshows, and conferences

Preferred Skills

  • Proven success leading a team
  • Healthcare payments experience
  • Product marketing experience
  • Bachelor’s degree or higher
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Waystar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Job tags: Market insights Product management Research Story-telling