Product Marketing Manager, Global Services

Boston, Massachusetts

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Confluent, Inc.
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Posted 2 weeks ago

Dubbed an "open-source unicorn" by Forbes, Confluent is the fastest-growing enterprise subscription company our investors have ever seen. And how are we growing so fast? By pioneering a new technology category with an event streaming platform, which enables companies to leverage their data as a continually updating stream of events, not as static snapshots. This innovation has led Coatue Management, Altimeter Capital and Franklin Templeton to join earlier investors Sequoia Capital, Benchmark, and Index Ventures in the recent Series E financing of a combined $250 million at a $4.5B valuation. Our product has been adopted by Fortune 100 customers across all industries, and we’re being led by the best in the space—our founders were the original creators of Apache Kafka®. We’re looking for talented and amazing team players who want to accelerate our growth, while doing some of the best work of their careers. Join us as we build the next transformative technology platform!
The Product Marketing Manager for Global Services (PMM) is focused on helping the world know about our Education and Professional Services and the value we can offer companies and individuals.  This person is responsible for our outbound marketing,  presenting our products in ways that will strengthen the brand of Confluent Services and boost both awareness and sales. The PMM develops and implements the most profitable plans to position and promote our products, whether direct to consumer or through our field sales teams.

Responsibilities

  • Study company products
  • Research the motivations, expectations, and mindsets of the services audience
  • Track industry trends, competitive research to inform the desired learner experience
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching) to ensure appropriate inbound and CTA to our properties and manage outbound and search marketing.
  • Drive product awareness and offerings to markets such as partners/channel, field sales, and direct to consumer.
  • Craft compelling messages across marketing channels (landing pages, ad campaigns) and evolve value propositions and messaging across audiences
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Assist in the creation of sales enablement materials for Services products.
  • Test marketing product features, releases and ad copy
  • Participate in Customer Advisory Board sessions and planning
  • Customer Surveys/NPS
  • Manage event participation (e.g., Kafka Summit)

Requirements

  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Background in design and copywriting is a plus
  • Ability to drive projects independently with an attention to detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.
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