Product Marketing Manager

Amsterdam

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Posted 1 week ago

Mambu is the leading SaaS core banking engine. If you’re a customer of the largest digital bank in the EU, then you’ve probably interacted with our platform and didn't even know it. We are at the heart of what makes digital banks and lenders work - the system that processes banking transactions and updates accounts and other financial records from deposits to loans and credit balances. But we are different. We are not just cloud-native, lean and flexible - we are helping to revolutionise financial services globally. We are in a growth phase and we’ve only just begun.
To help us on our mission, we bring together people with the best skills and attitude. It doesn’t matter where you are from, what matters is the impact you have and your passion to make a difference.
We are looking for a passionate, skilled and enthusiastic Product Marketing Manager to join our team and help us create the messaging, packaging, and positioning of existing and new products in a way that a range of personas can easily relate to and identify with. Influence the direction of the product by relaying the true needs of customers, driving a focus on value-based continuous delivery. Lead cross-functional and cross-team collaboration with product team, marketing, and cross-org partners to build great product experiences that span organisation lines and address customer needs holistically.

Your responsibilities will be:

  • Ensure all product changes are properly communicated to customers 
  • Facilitate Release Notes communication process for every release 
  • Facilitate proactive and timely customer communication on Breaking Changes or other high impact changes 
  • Ensure all product changes and plans are properly communicated internally 
  • Help in documentation, automation, and launch process to enable efficient scalability

  • Create, manage, and maintain product- and sales-related content
  • Envision and deliver relatable, approachable, thought-leadership content creation (written, recorded, video, etc.)
  • Construct case studies, one-pagers, decks, battle cards, and competitive analysis to support enterprise sales
  • Deliver content related to value propositions, competitive differentiators, and product-focused sales materials

  • Research and refine go-to-market strategy
  • Create core product positioning, validate messaging, and help evangelize product offerings both internally and externally
  • Drive go-to-market execution for launches and feature updates by building and scaling go-to-market launch plans and playbooks
  • Create sales pitch on value of products and narrative through various mediums

  • Perform comprehensive competitive intelligence
  • Develop and maintain knowledge base of competitive intelligence
  • Lead market research, competitive benchmarking, customer segmentation, and opportunity assessments to prioritize product opportunities 
  • Surface insights and differentiators for competitive offerings
  • Deliver regular internal briefings and enablement on the competitive landscape

  • Serve as the bridge between Product, Sales, Marketing, and Support
  • Sit at the intersection of product, marketing and sales, working cross-functionally with product management, design, marketing, sales enablement, customer success, and sales to bring products to market
  • Communicate the value proposition to the sales team and assist in developing the sales tools and training that support the selling process
  • Internal training and coaching around product narratives and messaging
  • Present and conduct internal training (product training for sales, customer personas, etc.)
  • Partner closely with sales, product, and marketing to project manage the Go-to-Market of large product releases
  • Represent the market on product team, including qualitative and quantitative feedback from users, and influence product to prioritize critical changes
  • Partner closely with sales to analyze win/loss ratios and identify opportunities to evolve offerings
  • Partner closely with outbound teams to craft and refine messaging towards ideal personas, verticals, and company sizes
  • Collaborate with customer success, product managers, engineering, and data science teams to harvest, translate, and package powerful use cases and value stories and bring them to market
  • Plan and lead alpha/beta testing to feed early insights back to product that accelerate product-market fit

You have:

  • 3+ years experience in B2B product marketing, ideally for SaaS products
  • BA/BS degree or equivalent practical experience
  • Experience working alongside / supporting enterprise B2B sales orgs, providing training and presentation coaching
  • Experience building out sales decks and other key sales collateral
  • Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
  • Highly cross-functional, detail-oriented, with the ability to partner with different stakeholders and teams across the company
  • Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
  • Excellent verbal and written communication skills
  • Team-oriented mindset and the ability to work with a wide range of individuals
  • Experience positioning technical products to both technical and non-technical decision makers
  • Strong technical depth and ability to learn quickly, balanced with sharp business acumen
  • Ability to effectively partner with all functions from engineering and product to sales and marketing
  • Ability to deliver creative, concise messages and stories that improve buyer interactions - visually, verbally, or in writing across all targeted channels 
  • Strong presentation skills; ability to concisely present goals and plans to internal or external audiences
  • Excellent interpersonal, written, and verbal communication skills
  • Exceptional critical thinking, problem-solving, and decision-making skills
  • Self-motivated and reliable, with a strong independent work ethic

Why Mambu?

  • Mambu has over 250+ live deployments, helping to revolutionise financial services in more than 46 countries globally, and we're just getting started;
  • We understand nothing ensures our customers' success more than a happy team, so Mambu is built on a culture of trust and a sense of ownership in everything we do;
  • Mambu proactively takes the initiative to improve the industry for the better;
  • Mambu is using top tool for development activities;
  • Because you want more, you want to know how your lines of code impact the world.
More about us:
To stay on top of the latest Fin-Tech trends and our success stories, please follow us on LinkedInFor more details regarding our global career opportunities, please visit Career Site

Job tags: Coaching Engineering Product management Research Value proposition