Senior Manager, Product Marketing

Mountain View, CA

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Arm Treasure Data
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Posted 1 month ago

As Senior Manager, Product Marketing you will be the expert in developing product messaging and positioning to align our marketing and sales teams and fuel growth. You will research our target market and verticals, understand our competitive differentiation, and create buyer personas and journey maps. You will create content for these personas, across solutions and verticals, help build out our outbound content execution and enable our sales team with effective collateral across the sales cycle. Responsibilities●      Research and build expertise on our key verticals and personas, and create differentiated product messaging and positioning collateral, to target them effectively across the buyer journeys●      Create sales collateral and collaborate with our enablement team to train and sales teams and partners●      Collaborate with the marketing team to guide content creation across brand awareness and demand gen●      Own messaging and content creation around product launches and ongoing go to market efforts, driving new releases across sales cycles to new logos and existing customers●      Collaborate with AR and Customer Success teams to establish a strong base of advocates across analysts and customers  ABOUT YOU:●      5+ years of hands-on product marketing experience in high-growth martech/adtech SaaS product organizations●      Deep understanding of marketing buyer personas in large enterprises●      Proven success creating marketing and sales collateral●      Solid messaging and positioning skills●      Ability to take a complex message and simplifying it for various audiences●      Comfort in a fast-paced environment with ambitious goals●      A can-do attitude and a passion for technology and innovation●      Excellent communication and interpersonal skills, and ability to work cross-functionally to leverage Product, Sales Engineering, Business Development, Customer Success etc as necessary to execute initiatives        
Job tags: Engineering Research
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