Product Marketing Mgr., Alexa Everywhere

Seattle, Washington, USA

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Posted 4 weeks ago

Are you interested in Amazon Alexa and the future of voice-powered connected devices? Would you like to be part of a team focused on increasing awareness and use of Alexa in consumer electronics products? This is an opportunity to join one of the fastest growing and most innovative businesses at Amazon. Third-party hardware makers can integrate the Alexa Voice Service (AVS), the brain behind Amazon Echo, into their products and third-party content developers can create unique experiences (Skills) for Alexa customers. AVS and Alexa Skills are enabling many new connected devices and exciting, voice-forward consumer use cases.

The Alexa Everywhere team is looking for a dynamic product marketing professional to lead partner marketing, helping a variety of companies in the computer and tablet categories introduce and evolve Alexa experiences and products with Alexa Built-In. In this role you will define, build, and execute co-marketing plans with top tier partners to drive acquisition and customer engagement with their applications and devices. You will play a pivotal part in supporting new launches and will own defining and implementing go-to-market messaging and channel strategies. You will dive deep into customer insights and use data to craft innovative campaigns to surprise and delight customers.

As the marketing manager for the computer and tablet categories, you will build and maintain key business relationships and work side by side with Business Development, Product Segment and Channel Marketing, and Creative Directors/Designers to drive success of partner content and devices. You will identify and build marketing plans with key brands and drive discussions with brand and marketing leaders in those organizations. You will also be able to think strategically about business, marketing, and technology, and map the intersection of client needs and Amazon priorities. The ideal candidate will possess excellent customer engagement and communication skills as well as the marketing creativity and influence to drive ideas across all stakeholders.
This is an exciting time to join a passionate, fun team where everyone is focused on delivering a significant impact on consumers’ lives.

Key responsibilities:
· Develop go to market plans including defining the marketing objectives, messaging strategy, channel plans, customer segmentation/targeting, and test and learn plans.
· Develop partner specific strategies to support the launch of new products or on device experiences.
· Collaborate with partners to jointly define, develop, execute and analyze marketing campaigns.
· Drive the marketing inputs for complex negotiations that consider the impact on partner teams, business goals, etc.
· Drive research and measurement plans for your categories. This includes incorporating voice of the customer data in product and marketing decisions and ensuring campaigns can be measured against a rigorous set of criteria.
· Audit business metrics regularly to improve performance throughout the product and campaign lifecycle.
· Manage co-marketing budget, forecasting, and reporting on a monthly basis.

Basic Qualifications

· Bachelor’s Degree or equivalent experience
· 5+ years’ experience with marketing
· Demonstrated understanding of a marketing funnel and how to align campaign strategies with customer journeys.
· Experience with paid media and owned and operated channels (i.e. email, onsite, etc.).
· Ability to execute on immediate needs, while thinking beyond to future opportunities.
· Eager to take on new strategies to support the business.
· Strong written and verbal communication skills.
· Strong attention to detail and excellent problem solving skills
· Ability to formulate insights from data and provide recommendations
· Demonstrated ability to manage multiple projects, prioritization, planning, and task delegation

Preferred Qualifications

· Experience managing external partners to develop marketing programs.
· Proven track record of building and implementing multi-channel performance marketing campaigns.
· Confident, self-motivated individual with strong, demonstrable bias for action.
· Demonstrated success defining, developing, launching, and managing programs from white space.
· Proven ability to work with and motivate cross-functional teams.

Job tags: Multi-channel Research
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