Director of Growth Marketing (Universities)

San Francisco, California, United States

Springboard logo
Apply now Apply later

Posted 3 weeks ago

Are you a growth marketer looking to apply your skills and make an impact at a fast-growing, mission-driven company? Do you relish designing complex digital marketing initiatives? Are you energized, rather than unnerved, by big, audacious goals? If your answer to all these questions is yes, we have an incredible opportunity for you!
The CompanySpringboard is a fast-growing startup, built by a team that is passionate about improving education and bridging the world’s skills gap. Our 100% online programs give anyone, anywhere access to a world-class education through a combination of a web-based platform, project-based learning model, and ongoing 1:1 mentorship for each student. We’ve helped thousands of learners revamp their careers and, by extension, their lives!
The OpportunityWe’ve seen incredible revenue growth so far, driven by a talented and versatile growth team. We’re now looking for a Director of Growth Marketing to join the team and help us own our university partnerships initiative by designing and implementing a user acquisition strategy and building a team for this. The ideal candidate is a data-driven, user-focused marketer, who can both think strategically and dive into the details.
As Springboard’s in-house Director of Growth Marketing, you’ll own funnels; optimize every step; create and improve bottoms-up plans; build and test new audiences, platforms, and flows; question everything; and never settle! You’ll work closely with the sales, admissions, operations, and analytics teams to understand our users and to deploy resources (time, money, people) most effectively. Reporting to the Head of Marketing, you’ll be responsible for delivering — and exceeding — revenue targets — and transforming thousands of lives.

Principal Responsibilities

  • Build a Marketing growth plan for our university partnerships initiative.
  • Hire/build a team of growth marketers to implement on the strategy.
  • Plan, execute, and manage user acquisition funnels and campaigns across channels (including Facebook, Google, Email, SEM, retargeting, etc) 
  • Identify the highest-impact testing opportunities; prioritize, experiment, iterate, learn, and optimize constantly — whether with channels, messaging, positioning or personas — based on ROAS, LTV and conversion rates
  • Own and manage a budget & KPIs for each course you work with, tracking and growing them to hit increasing targets
  • Collaborate with key stakeholders (Analytics, Product, Operations, General Managers) to identify new approaches & user segments, and develop creative digital campaigns that pique our audience’s interest
  • Constantly report your learnings so the broader team can learn from them!


  • Have marketing experience within a university setting and working with stakeholders within the higher education industry
  • Bring 7+ years of experience in user acquisition with high-impact results; you’ve managed mid-size advertising campaigns, grown a digital audience, and owned significant budgets ($500K+ a year)
  • Familiarity with marketing automation (marketo or hubspot) and tracking tools (Heap, Chartio, Segment)
  • Experience in growth marketing analytics (e.g. user acquisition funnels, LTV, CAC)
  • Experience with BrightEdge, Conductor, or related
  • Hands on experience with paid search/paid social (LinkedIn, AdWords, etc)
  • Are an expert in analytics systems (eg. Google Analytics), data analysis, and algorithmic attribution models; prior experience with Marketo / Hubspot and SQL / Tableau is a plus
  • Are proficient in Excel, using Pivot Tables, vlookups & PowerPivots
  • Have good design and UX sensibility, with successful examples of past campaigns
  • Excel in high-growth startup environments: you’re fearless, comfortable with ambiguity and challenges, proactive, resourceful, resilient, opportunistic, always experimenting and exploring, and a fast learner
  • Are a strong communicator who can go from research to sharing knowledge rapidly

The Springboard team of 180 works out of offices in the heart of San Francisco and Bengaluru. We’re backed by top investors, including Costanoa Ventures, Reach Capital, Learn Capital, Pearson Ventures, and the founders of LinkedIn and Princeton Review.
Working with us, you’ll enjoy competitive compensation, health insurance coverage (for employees based in California, our base plans are fully covered by Springboard; for employees based outside of California, we offer low-premium coverage), a 401k plan, a generous learning budget, team lunches and snacks, and an opportunity to impact thousands of lives alongside a fun, dedicated and mission-driven team. To learn more about our team and culture, follow us on Instagram @springboardlife!
We are an equal opportunity employer and value diversity at our company. We welcome applications from all backgrounds, and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Job tags: Analytics Digital marketing KPIs Research SQL
Share this job: