Product Marketing, Specialist

Tokyo, APAC

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Posted 1 month ago

At UiPath we see boundless potential in the way we live. It drives the way we work. Our culture is our most valuable asset, that's why it acts like a compass to us. We’re fast, immersed, humble and bold. And that’s not just words on the walls.
Eliminating time-consuming tasks means people get to do more of what they love. It’s an inspiring, high stakes challenge that motivates us, and this common passion bonds UiPath employees globally. We all strive every day to be better and to accelerate human achievement.
We make robots, but we hire people. Would you like to be part of this journey?
Product Marketing, Specialist  UiPath is now focusing the producing automation libraries. We take bold risks, always striving for humility so that we remain open to even greater possibilities.We erase boundaries between ourselves and our customers through continuously shared learning and growth. Our successes aren’t merely linked, they’re inseparably fused. We accelerate our efforts so that we can innovate and evolve with speed.We are defined by diversity of all kinds, open in the way we listen, honest in the way we speak, voracious in our appetite for understanding unique viewpoints and experiences.We believe in using the transformative power of automation to liberate the boundless potential of people. Our most valuable asset: Ÿ   We support the open and respectful exchange of ideas–from both within and outside of the company.Ÿ   We do not hide from our own failures or scorn the failures of others.Ÿ   We trust each other: to own our work, to always seek excellence, to reach beyond our past achievements.Ÿ   We believe in creating a safe, generous, accepting workplace where people can be their authentic, best selves.Ÿ   We are a meritocracy.Ÿ   We wholeheartedly share what we know – not just with each other, but with anyone who wants to explore and contribute.Ÿ   We prize introspection and action equally.Ÿ   We believe in our technology and its potential to accelerate human achievement. Who we’re looking for:The Product Marketing, Specialist is accountable for leading UiPath that is responsible for the revenue, marketing share, impressions, satisfaction based on our all products/services in Japan.  This roll have to understand, orchestrate, and influence customer campaigns, marketing activities, and deliver product, solutions and customer campaign feedback to the business. Alongside their team, they must develop strong partnerships across marketing, partner, services and sales to lead and execute both the in-year fiscal priorities, while ensuring that we are building sustainable motions/capabilities to drive longer-term success. In addition to driving the business forward, a successful candidate is required to build and maintain a strong understanding of the product set, specifically at evangelist level(200-300), and a deep understanding of customer solutions and strategies and end-to-end market ecosystem. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. Responsibilities Integrated Planning:Ÿ   Build depth of understanding of key audiences, including audience segmentation, their attitudes and purchase behaviorsŸ   Develop and evangelize internally product strategy Ÿ   Drive execution of product roadmap and product launchesŸ   Engage with sales in account and territory planning to ensure opportunities are identified in plansŸ   Develop competitive tactics to drive target market share gainsŸ   Influence and orchestrate, across segments, across disciplines (i.e. sales, marketing, services, partners) and between the Japan and corporateŸ   Determine a common set of key performance indicators for marketing activities in collaboration with other teams (i.e. segment marketing, central marketing organization, other business groups)Ÿ   Ensure the product/service strategy is represented in plans to drive growth and share Business Insight & Rhythm of the Business:Ÿ   Accountable for the business goals and targets of all products/services (revenue, market share, impression and satisfaction). Ÿ   Track success key performance indicators for rhythm of the business and put in place correction of errorsŸ   Lead preparation for business reviews and meetings from products/services perspective.Ÿ   Participate in meetings with stakeholders to share learnings and current state of the business Product/Solution Evangelism:Ÿ   Maintain product knowledge and be the voice of all products/services value proposition to customers, partners and the market. Ÿ   Lead relevant contents readiness, such as customer benefits, customer stories, competitive differentiators and value of the product roadmap supporting all sales/marketing activities, including those owned by other teamsŸ   Partner with segment teams to drive customer and partner readiness and product evangelismŸ   Assess the overall ecosystem (internal sales, Partner sales, connected sales and marketing motions) and establish changes needed to build a sustainable compete muscle against our prioritized competitors.  Program/Campaign Execution:Ÿ   Actively engage across key stakeholders supporting a whole of UiPath to execute programs/campaigns/product launch activitiesŸ   Be the voice of the field by ensuring timely updates and feedback to engineering team, corporate on product marketing and campaign execution in JapanŸ   Leverage corporate and local business intelligence for reporting and analysis of performance to local and corporate leadership teams Ÿ   Review, monitor and adjust strategies and action plans to accelerate market share against prioritized competitorsŸ   Share best practices with peers in local and corporate to benefit the broader of UiPath.  Qualifications:Ÿ   Bachelor’s degree from an accredited university in a related field.Ÿ   2+ years of experience in a marketing or content developing capacity.Ÿ   Experience with creation of marketing collateral and overall content (white papers, brochures, video etc.) for software product marketing.Ÿ   Excellent language communications skills. (Japanese: Fluent+, English: Business+)Ÿ   Candidates must be willing to provide samples of their work product (such as, marketing collateral, presentations, or webcasts).)Ÿ   Intermediate to advanced skills with Microsoft Office Suite (PowerPoint, Excel, Word, Outlook etc).Ÿ   Ability to work in a matrixed organization (with product management, corporate and demand marketing, and sales) with positive influence.Ÿ   Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development.Ÿ   Ability to travel up to 10-20% annually.Life at UiPath like a lot of startups, can sometimes feel like a roller coaster. It comes with changes and challenges, but also with the opportunity to shape how work is done, to have great impact and learn a great deal.  At UiPath, we value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, military and/or veteran status, or any other protected classes.
UiPath is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process, and are in need of a reasonable accommodation to complete the process, please contact us @ TALeaders@uipath.com and let us know how we may assist you.
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Job tags: Engineering Product management Research Value proposition
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