Director, Product Marketing - Core Platform

San Mateo, CA, USA

Snowflake Inc. logo
Snowflake Inc.
Apply now Apply later

Posted 2 weeks ago

Snowflake started with a clear vision: develop a cloud data platform that is effective, affordable, and accessible to all data users. Snowflake developed an innovative new product with a built-for-the-cloud architecture that combines the power of data warehousing, the flexibility of big data platforms, and the elasticity of the cloud at a fraction of the cost of traditional solutions. We are now a global, world-class organization with offices in more than a dozen countries and serving many more.

Snowflake product marketers conceive and execute go-to-market plans for the Data Cloud, our platform, and key workloads. We are looking for a talented product marketer to lead our core platform marketing team, which focuses on the platform and our data warehousing, data lake, data science, and data engineering workloads. This leader will work across our Snowflake sales, product, and marketing teams, as well as our partner ecosystem, to launch new capabilities and develop go-to-market plans that drive better customer outcomes. 


  • Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around go-to-market plans for the platform and 4 key workloads
  • Be responsible for executing messaging, content, enablement, and follow-on programs for our major bi-annual launch events, and refining our ongoing product launch processes
  • Create messaging hierarchies, content assets, and sales enablement assets to be used by Snowflake marketing and sales teams, as well as partner teams
  • Conceive of innovative go-to-market programs that can create significant improvements in our go-to-market performance
  • Execute and be accountable for the success of go-to-market campaigns 
  • Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities
  • Work directly with customers, partners and sales to identify opportunities to improve our go-to-market motions, and represent Snowflake’s value proposition and messaging


  • 10+ years experience in product marketing, experience in the data management space strongly preferred
  • Ability to lead and influence cross-functional programs
  • Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans
  • Ability to build relationships and work successfully across functions
  • Demonstrated track record of building successful go-to-market programs and campaigns
  • BA/BS


Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. 

How do you want to make your impact?

Job tags: Architecture Engineering Product management Value proposition
Share this job: