Product Marketing Manager - App Marketplace

Auckland, NZ

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Posted 2 weeks ago

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
What we are looking for:
The App Marketplace team is tasked with providing a seamless marketplace experience which includes driving demand but also ensuring the discovery and conversion process is as efficient as possible to ensure the app purchase/installation process is successful. This is a fast growing team within the global ecosystem that is looking to expand and grow as we continue to look for new initiatives and products that fit the overall business platform vision.
The purpose of the Product Marketing Manager - App Marketplace, is to ensure that our products and features are taken to market effectively, reach the right audience and are adopted well throughout our customer base. 
You’ll work closely with the Xero App Marketplace Team, the wider ecosystem and other Xero product and go-to-market teams, participating in our marketplace messaging and positioning strategy,  leading go-to-market opportunities with marketplace functionality, delivering key insights using data and qualitative research and ensuring we are driving product adoption. You’ll also be responsible for defining, delivering and maintaining a best practice marketplace go-to-market framework for internal product teams, helping to move Xero toward being a platform business. 
What you’ll do:• Leading development of go-to-market framework and coaching internal product teams on how to productise, price, position and take their products to market. • Leading go-to-market activities for marketplace products from strategy to execution in partnership with the product manager. • Leading and improving demand generation, conversion and revenue for the app marketplace broadly, and key strategic app partners• Coaching the product management team in product marketing craft. • Being the expert on our customers, partners and competition, and generate insights and recommendations to the wider team and business• Communicating the value proposition of app partner products to Xero sales teams, CX and accounting channels, and developing the tools and resources that support the selling process of your developer products• You’ll be required to evangelise the marketplace to ensure that product and engineering teams understand the true value of an ecosystem.
What you’ll bring:• 5+ years of relevant product marketing or product management experience• Experience working cross functionally in teams spanning departments or geographies• Experience working with sales or channel teams, driving effectiveness through enablement programmes or resources• Strong technical background with the ability to quickly develop deep product knowledge and communicate the business values internally, to sales teams, to customers and to industry influencers and journalists• Proven experience in the creation and development of product strategy, positioning and messaging• Experience in the Small Business, Startup, SaaS or Accounting industry highly sought after
Why Xero?Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge, support and mentor you to have fun while you do the best work of your life. We are a place where personal development, innovation, and change are not only inspired but also celebrated. We value our people and want them to enjoy and take pride in their work.
Xero is an NZ Immigration Accredited Employer and Rainbow Tick certified too.
Please include a cover letter in your application, telling us why you’re a great fit for this position.
Job tags: Coaching Engineering Product management Research Value proposition
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