Sr. Growth Marketing Operations Manager


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Posted 1 week ago

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Our Marketing team builds outstanding content and data-driven marketing solutions that communicate the value of Affirm’s product suite to reach more customers and help them understand the potential impact Affirm can have on their business! We implement creative solutions to operational challenges and ensure that the communication to our business partners is seamless and accurate. Our goal is to help merchants expand their user base by offering a different way to pay than credit cards

The Senior Growth Marketing Operations Manager is responsible for the management of our marketing automation platform, Pardot, and other Marketing applications from a strategic, programmatic, and operational perspective. This role owns the collection, creation, and distribution of operations best practices and works with colleagues to apply marketing automation capabilities within the organization.

The ideal candidate is a specialist in tactical execution and problem-solving, has a strategic vision, and can understand how to tackle everyday business needs. We are also looking for someone with excellent interpersonal skills who can communicate across all levels in the organization and provide mentorship and knowledge to new team members and other cross-functional partners.

What You’ll Do

  • Responsible for ensuring the operational performance and improvement of the end-to-end lead flow, including creation, scoring, routing, and nurturing.
  • Identify issues before others; collaborate to fix issues when they arrive; recommend new ways to optimize and improve the process; and document, measure, and train others on new processes as they arise.
  • Understand specific data management requirements globally (ex. GDPR, CAN-SPAN, CCPA) and ensure company-wide standard operating procedures comply and are enforced.
  • Collaborate with cross-functional teams to understand company-wide marketing and sales objectives and support the appropriate systems, processes, and tools.
  • Partner with Enterprise Applications (IT) and Sales Operations to identify, implement, execute, and enable marketers with tools & technology.
  • Recommend new platforms, applications, and vendors that increase the efficiency of, and deliver value to, the broader Marketing team in a scalable fashion.
  • Lead all aspects of processes and tools to manage and grow the Marketing database, including data integrity, enrichment, build-out, and targeting/segmentation approach.
  • Consistently and proactively develop, document, and optimize business processes, and automate where appropriate.
  • Document and communicate across the organization standard methodologies for marketing automation

What We Look For:

  • BA/BS degree or equivalent work experience
  • 5+ years of marketing operations and automation experience
  • Sales operations or analytics background is a plus.
  • Solid understanding of systems like Pardot, Marketo, Eloqua in conjunction with Salesforce.
  • Detailed, independent, positive, and results-oriented with the ability to pivot and prioritize goals based on business needs
  • Experience with project management software (JIRA, Asana, etc.)
  • Excellent communication skills
  • Proficient with SQL, HTML/CSS, and tools like Workbench, Dataloader, Einstein Analytics, Wave DB, Zapier, MS Office Suite, Gsuite, etc. is a plus
  • Strong quantitative focus, including extensive experience in marketing metrics and related systems. Familiar with or able to learn business application systems quickly.
  • Admin or integration experience with is a strong preference.
  • Follows an analytical approach with prior marketing dashboarding creation knowledge.
Location We’re excited to announce that Affirm is now a remote-first company! This role can be located anywhere in the U.S. and Canada (with the exception of Quebec). Remote based employees may occasionally travel to an Affirm office for meetings or team building events. Our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.   Please note that visa sponsorship is not available for this position.   If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Affirm's mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.   At Affirm, People Come First is a core value and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2019 D&I report.   We will consider for employment qualified applicants with arrest and conviction records in accordance with applicable federal, state and local laws, including the San Francisco Fair Chance Ordinance. By clicking Submit Application, I acknowledge that I have read the Affirm Employment Privacy Policy, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
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