Product Marketing Associate

Houston, Texas, United States

Applications have closed
8x8, Inc. logo
8x8, Inc.

Posted 1 month ago

As an industry leader and Software-as-a-Service provider our mission at 8x8, Inc. (NYSE:EGHT) is to transform the future of business communications. The 8x8 Open Communications Platform (TM) uniquely brings together Voice, Video, Collaboration, Contact Center, and enterprise-class API solutions, helping businesses across the globe transform their customer and employee experience, and empowering workforces worldwide to work smarter.
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8x8 is hiring for a Product Marketing Associate for remote USA location, preferably CST timezone. This role will be responsible for driving the outbound marketing activities for CPaaS products. You will work with Product Management and craft the messaging and positioning for your products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Associate, you will be the product champion and transfer your product, competitor and market knowledge to the sales team.
In the Product Marketing Associate role, you will communicate 8x8's position in the marketplace through blogging, social media, the web site, press, industry events, presentations, data sheets, white papers, videos, primary and secondary research and customer case studies. You will work closely with Demand Generation, Product Management, Sales and Channel teams to proactively support the field and channel partners with effective positioning, marketing assets, product education, and competitive differentiation.


  • Acquire and maintain market knowledge such as buyer ecosystem and personas that help define placement and the value of the 8x8 Solutions you manage. Define purchase motivators, use case scenarios and customer problems to enhance and maintain competitive analysis for sales and inform product decisions.
  • Understand how customers are using the product. Observe native habits and use these conversations/visits to determine how the product (and pending enhancements) should be positioned/messaged.
  • Develop marketing materials based on the product release schedule. Translate technical capabilities into benefits to create value statements/FAQ’s/proof points/demos/misc.,presentations, etc.). Disseminate information in a way that will ensure consistent messaging and understanding across internal teams and existing/8x8pective customers.
  • Ensure sales, partners, internal teams and others can successfully evangelize the product with accurate and up-to-date sales tools and content relevant to each stage of the buyers journey.


  • 1-3 years of Product Marketing experience with a major SaaS Solution provider, preferably in the B2B space
  • Knowledge of relevant market areas related to Product Marketing
  • Strong problem solving, presentation and oral communication skills 
  • Ability to thrive in a collaborative team atmosphere 
  • Strong ability to manage multiple projects in the same timeframe and ability to be self-directed when needed
  • Must be available to work in the US
  • Bachelor’s in business or marketing
  • Travel Expectation: When appropriate, up to 15%
8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
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Job tags: Product management Research
Job region(s): North America