Senior Product Marketing Manager

Boston, Massachusetts

Full Time Senior level / Expert
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Sensor Tower
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Posted 1 month ago

The Senior Product Marketing Manager will support the definition, growth strategy, and go-to-market of the greater Sensor Tower platform, products, and services. The product marketing function will be highly cross-functional working with Sales, Product, and Account Management. You will plan and execute product launches coordinating across internal teams to bring new and existing products to market. As a member of the marketing team, you will also collaborate with the GTM stakeholders to translate strategy into pipeline by guiding campaigns and tactics.

Key Responsibilities:

  • Contribute to the execution, and optimization of the marketing funnel and partner with GTM team to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
  • Responsible for product marketing strategy to guide PM and go-to-market strategy
  • Be a customer advocate, expert on the segment, who are they, how they buy and their use cases
  • Understand the competitive landscape and how they are positioned
  • Collaborate with product management and marketing campaign teams to develop product positioning and messaging that resonate with our target personas
  • Understand and document target customer journeys, including their use cases, how they begin to research solutions, and the who, what, when and why behind the decisions they make
  • Support product releases and own the cross-functional implementation of the marketing plan
  • Ability to build a strategy and drive the creation of a roadmap of projects based on analysis of data, segmentation research and competitive analysis
  • Strong writer capable of not only translating complex concepts into succinct copy but also telling a compelling story to a diverse audience
  • Highly organized and are a great project manager with excellent time management skills, capable of prioritizing objectives, meeting timelines, and able to respond to continuous requests from cross-functional and remote teams


  • Bachelor's or Master's Degree or equivalent experience
  • 5+ years of direct experience in a product marketing or product management, where you worked cross-functionally
  • 8+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
  • At least 4 years of product marketing work experience, specifically in a SAAS, fintech, or mobile
  • Experience working on product marketing throughout a product’s lifecycle
  • Experience in B2B marketing and working closely with product development and sales teams is preferred
  • Exhibit passion about technology and data and it translates into your work
  • Capable of working with building relationships. You’ll build relationships internally across teams to execute but also with customers to create advocates
  • Ambitious and flexible to allow you to grow with the team and make an impact on the company
Sensor Tower is proud to be an equal opportunity workplace. 
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
If you have a disability or special need that requires accommodation, please let us know.
Job tags: Product management Research
Job region(s): North America
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