Product Marketing Manager, Ecosystem

Remote, United States

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Posted 2 weeks ago

Atlassian is continuing to hire with all interviewing and on-boarding done virtually due to COVID-19. All new and existing Atlassians will continue to work from home until it’s safe to return to our offices. When our offices re-open, every Atlassian will have the choice to work from an office or from home.

Job description
Atlassian is looking for a driven and creative Product Marketing Manager to join our Ecosystem marketing team. As the go-to-market owner of the Atlassian Marketplace, your role will be to drive adoption of Marketplace apps amongst the Atlassian customer base with a multi-channel marketing strategy. We’re looking for someone who’s passionate about running growth experiments and delivering compelling content throughout each phase of the customer journey, and who can partner with product and field teams to ensure that customers' needs are being met when it comes to product and platform extensibility.
In this role, you'll drive integrated marketing campaigns, support new feature launches, identify unexplored areas for growth, and directly impact Atlassian’s customer acquisition, retention, and cloud migration goals. You’ll work across Atlassian’s full product suite and partner with SMEs throughout the business to ensure that we're effectively communicating the value of apps and extensibility to customers and the market.
This is a highly cross-functional role. You will work with product marketing teams across Atlassian’s full portfolio (Jira Software, Bitbucket, Jira Service Desk, OpsGenie, Trello, and Statuspage) to bolster product and solution campaigns, the Partnerships teams to promote industry trends and strategic SaaS partner integrations, customer marketing to create compelling success stories, product management to bring market and customer insights that influence the product roadmap, and many others.

What you'll focus on:

  • Developing experiments to increase cloud app adoption amongst new and existing Atlassian customers
  • Running release-based and quarterly campaigns that drive awareness, evaluation, and activation of cloud products
  • Creating opportunities for our Marketplace Partners to integrate into Atlassian-led campaigns to amplify our messaging
  • Developing an enablement framework for new programs and features that are introduced to customers, partners, and customer-facing teams across Atlassian
  • Generating high-quality assets for customers, evaluators, field teams, and channel partners in the form of blogs, whitepapers, webinars, customer stories, and more
  • Leveraging data, analytics, SEO, and keyword research to inform strategy

On your first day, we'll expect you to:

  • Have 3-5+ years of B2B Product Marketing, Content Marketing, and/or Digital Strategy experience in a high-growth software company (SaaS preferred)
  • Have run enablement programs in a complex, enterprise SaaS environment (an ideal candidate has ecosystem marketing experience)
  • Bring a critical, data-informed eye to existing campaigns and customer app adoption journeys
  • Keen ability to write and develop unique and compelling content
  • Be eager to jump in and get things done and not get flustered in a fast-paced changing environment
  • Thrive on collaboration across multiple teams and organizations within Atlassian
  • Be a hardworking, self-starter with a no-bullshit mentality, can-do attitude
More about our team
The Atlassian Marketing team owns the crafting and executing of GTM strategies for all products across the Atlassian portfolio. Deep collaboration will be the key to success for this role. We run our organization like a well-oiled agile team, where the top priority items are easily identifiable and everyone on the team rallies around those results, and each other, on a regular basis. We are comprised of end-to-end marketing teams: field marketing, demand gen, interactive, product marketing, and data analysts.
Atlassian unleashes the potential in every team. Our collaboration software helps teams organize, discuss, and complete shared work. Teams at more than 170,000 large and small organizations – including Citigroup, eBay, Coca-Cola, VISA, BMW, and NASA – use Atlassian’s project tracking, content creation and sharing, real-time communication, and service management products to work better together and deliver quality results on time. Learn about products including Jira Software, Confluence, Bitbucket, Trello, and Jira Service Desk at
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
More about Atlassian
Creating software that empowers everyone from small startups to the who’s who of tech is why we’re here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned—collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we’re looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we’re committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team.
Additional Information
We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
Job tags: Analytics Multi-channel Product management Research
Job region(s): North America Remote/Anywhere
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