Product Marketing Manager - Consumer

San Francisco

Full Time
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Plaid Inc.
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Posted 1 week ago

At Plaid, our mission is to empower innovators by delivering access to the financial system. Since 2012 we've helped tens of millions of consumers live a better financial life and over a thousand customers build a new financial future. Our customers range from startups like  Stripe, Coinbase and Square to Fortune 500 enterprises like American Express and PayPal. Founded in 2012, Plaid has raised $300M of capital from major venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi. But we’re just getting started. 
To further this mission, we’re looking for a Consumer Product Marketing expert with experience bringing widely adopted consumer-centric products to market. You will be responsible for launching and enhancing Plaid’s products that focus on the end user experience and, in that way, have tremendous impact.  Through close collaboration with the consumer product management team, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns that encourage adoption of those solutions. We are looking for someone to build a consumer product experience and brand that positions Plaid as a responsible steward of consumer data and advocate for connectivity.

What Excites Us

  • 6+ years of direct to consumer marketing experience 
  • Mid-to-late stage start-up experience
  • Superior skills in consumer insights/analytics, strategy building, and detailed execution
  • Can influence and guide a large cross functional team and align them to the common goal 
  • A strong communicator, storyteller and presenter who will present to and interact with senior management, both internal and external

What Excites You

  • Embedding with our consumer product team to understand and influence roadmaps, and helping translate the team’s vision into product experiences that delight consumers
  • Helping build the Plaid brand
  • Managing product and feature launches, customer engagement and feedback, collateral development, and scaled customer and consumer communication
  • Collaborating with Product, Design, Sales/Growth, Financial Access, and Support teams to gather feedback on products and performance
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Job tags: Analytics Product management User experience
Job region(s): North America
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