Senior Product Marketing Manager - Remote

Remote (US)

Full Time Senior level / Expert
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Reciprocity, Inc.
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Posted 1 month ago

About Reciprocity! Reciprocity is shaping the future of Information Security with our modern SaaS approach to enable easy risk, audit and security relationship management. The market is growing fast and will be a $1T market by 2025.  With our great product, 100s of brand-name customers, solid funding, and our impressive exec team, we have the confidence to be a software juggernaut for years to come.   Exciting companies share a common set of traits: large growing markets, disruptive technologies, kick-A teams, and a focus on a future state that’s infinitely better than the current state. If this excites you, look no further.    Our collaborative team is comprised of smart and driven people with diverse interests. We pride ourselves on being family friendly, striking a healthy work-life balance, and cultivating an open and supportive working environment. We are headquartered in a spacious, bright, and canine-friendly Mission district office in SF and have an office in beautiful Ljubljana, Slovenia. If you’re mission-driven, excited to solve tough problems, care deeply about values, and are a strong team player, keep reading and hopefully you can jump on this rocketship with us.    Job Description: 

The Senior Product Marketing Manager will play a key role in planning and executing the product marketing strategy for multiple applications within our Compliance and Risk portfolio. You will be the expert in developing product messaging and positioning to align our marketing and sales teams and fuel growth. 

We are looking for a leader to research our target market and verticals, understand our competitive differentiation and create compelling buyers journeys. You will drive content development to support go-to-market across solutions and verticals, help build out our outbound content execution and enable our sales team with effective collateral across the sales cycle.

Working closely with Product Management, Sales Leadership and our GRC Experts, you will be the go to expert for your applications for go-to-market activities. We are looking for someone who is collaborative, has strong people and project management capabilities, proven product marketing experience and demands operational excellence to execute on-time and drive results.

What you will get to do:

  • Establish the unique value proposition and messaging for your applications, with a clear understanding of the target markets and buyer personas.
  • Research and build expertise on our key verticals and personas and create differentiated product messaging and positioning to effectively communicate value across a variety of formats including print, web, social media, and video
  • Create sales collateral and collaborate with our enablement team to train and sales teams and partners.
  • Own messaging and content creation around product launches and ongoing go to market efforts, driving new releases across sales cycles to new logos and existing customers
  • Collaborate with AR and Customer Success teams to establish a strong base of advocates across analysts and customers
  • Collaborate with the marketing team to guide content creation across brand awareness and demand gen
  • Represent the company at conferences to evangelize a point of view

What we're looking for:

  • 5 + years relevant experience in product marketing 
  • Proven success creating marketing and sales collateral
  • Solid messaging and positioning skills
  • Ability to take a complex message and simplifying it for various audi
  • Data driven with program management experience strongly preferred
  • Strong stakeholder management skills
  • Exceptional verbal, written and presentation skills are a requirement
  • Agile and flexible - equally comfortable collaborating closely with SMEs and partners as well as executing independently
  • Demonstrated ability to seamlessly manage competing priorities
  • Tight-knit collaboration and problem solving skills
  • Bias for execution and delivering results
  Benefits 
  • We are committed to the health and safety of our people. Our people are working 100% remote, collaborating online and connecting over video, as they continue to deliver high quality technology solutions 
  • Competitive salary and equity (we want everyone to be a stakeholder) 
  • Full benefits (medical, dental, vision, 401k matching, wellness, cell phone reimbursement, etc.)
  • Flexible and unlimited PTO, paid sick days, 13 holidays
  • Collaborating with smart coworkers that put Customers First and GSD
Equal Employment Opportunity Statement We value a diverse environment. Reciprocity provides  equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran, sexual orientation, gender identity or expression, or any characteristic protected by federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.  
Job tags: Product management Research Value proposition
Job region(s): North America Remote/Anywhere
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