Mr D Food - Product Owner (Growth)

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Posted 1 month ago

Mr D Food, a division of, is looking for a highly talented Product Owner (Growth) - Mid-Level to join our team in Cape Town.

The Product team at Mr D Food is passionate about creating experiences that satisfy & delight our customers, while ensuring we continuously acquire and retain customers to exceed our growth objectives.  As a Growth Product Owner you will be responsible for driving the execution and on time delivery of growth features and conversion rate optimisations within the Mr D Food apps. You will work cross-functionally across our product, UX, engineering and growth teams to design, implement, launch and measure features that have a direct impact on the growth of Mr D Food.

This position reports to the Growth Product Manager.

Key Responsibilities

  • Manage the execution and rollout of growth related features in the Mr D Food customer facing apps.  This includes the entire product development cycle from design, implementation, testing and launch to success metric monitoring.
    Note: The growth remit includes but is not limited to: Email marketing, In App messaging, push notifications, CRM, digital performance marketing, promotions, brand marketing, SEO, in app merchandising and advertising, as well as all channel tracking and attribution.
  • Collaborate and communicate cross functionally across product, UX, engineering and growth teams to ensure quality execution and timely delivery of growth and conversion rate optimisation features.
  • Gather business requirements and act as the primary link between business stakeholders and the engineering team.
  • Write detailed product specification documents to define the business needs and requirements for our engineering teams (i.e define objectives and success metrics, document business rules, define epics/user stories, write acceptance criteria and design wireframes).
  • Maintain and prioritise the product growth backlog through collaboration with multiple business stakeholders and senior management. 
  • Collaborate closely with data analysts to monitor and analyse product metrics in order to identify opportunities for conversion rate optimisations and features that will drive product growth.
  • Own and maintain the accuracy of analytics instrumentation (i.e in app events),  to ensure product analytics is reliable for the business to generate actionable insights.
  • Support the growth team by ensuring customer data points reflect correctly in the CRM and marketing attribution platforms.

Key Attributes 

  • Able to prioritise and cope with competing priorities under pressure. 
  • Ability to work in a fast-paced, sometimes less-structured, and constantly changing environment.
  • Able to take initiative in ambiguous situations, by identifying critical problems and driving solutions with the relevant people. 
  • Very data driven and should be comfortable to make data driven decisions and be able to extract business insights from data. 
  • Solution oriented, accountable and highly self motivated with a robust can do attitude.
  • Strong sense of ownership and determination to get things done (not scared to get hands dirty)
  • Strong organisational skills & attention to detail 
  • Great people skills (Proficiency to work closely and collaboratively with multiple departments and executives, and in cross-functional teams). 
  • Excellent problem-solving skills.
  • Excellent oral and written communication skills.
  • Eagerness to experiment, learn and grow.

Key Skills & Experience 

  • At least 3+ years minimum experience as a Product Owner or similar role in a tech/mobile application company with a history of growth (Preferably in an eCommerce and mobile environment).
  • Tertiary education degree in Engineering/Computer Science/Information Systems or relevant industry experience in a similar field would be beneficial.
  • Proven track record of delivering world-class software products.
  • Proven ability to formulate and manage a detailed product roadmap.
  • Proven track record of collaborating and communicating effectively with engineering teams and business stakeholders to deliver product features.
  • Excellent understanding of conversion rate optimisation and funnel analysis.
  • Excellent understanding of the mobile app development cycle.
  • Experience with analysing data and making data driven product decisions. (SQL or GBQ experience beneficial)
  • Experience with product analytics tools such as Firebase, Google Analytics or Amplitude would be beneficial.
  • Experience with Invision, Balsamiq, Sketch or similar tools for wireframing/designing solutions.
  • Understanding of the mobile app ecosystem and the importance of  acquisition and retention in the app economy.
  • Basic understanding of technology stacks, databases, APIs and IP technologies.
  • High level of proficiency with MS Office applications (Excel, PowerPoint, Word), Google Suite, JIRA, Slack, and comfortable with learning new applications as required.

The Environment:

  • Employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of being the leading food delivery player in South Africa
  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve
  • We are short on ego and high on output
  • We are doers and not only thinkers, it is all in the execution after all
  • We love what we do and what we are creating
  • We seek to Employ an Extraordinary Mind who:
    • is respectful but forthright
    • is an expert at doing, who can not only design but also execute
    • is analytical, able to use data to make decisions
    • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours)
  • is passionate about delivering a world-class customer experience
  • is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
  • is business SMART. Able to think about problems from a business perspective using technical and product input;
  • is curious and challenge the status quo
  • is innovative and enjoys iteration
  • is collaborative
  • will be at the cutting edge of developing new concepts for Mr D Food 
  • thinks like an owner of the business

If you meet the above you are an Extraordinary Mind so come and join us!

Mr D Food is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference

Job tags: Analytics Balsamiq Engineering InVision Sketch SQL User stories Wireframes
Job region(s): Africa
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