Product Marketing Manager, Lyft Business

San Francisco, CA

Full Time
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Posted 4 weeks ago

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft is building out the Product Marketing team to support our rapidly growing products. The Product Marketing team partners closely with the Product team to help inform the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring Product Marketing Managers who are passionate about our technology and have a strong understanding of the customer to help bring new Lyft products to market effectively.

We’re looking for a Product Marketing Manager to own our Lyft Business products to emerging use-cases and markets. Lyft Business provides rideshare ground transportation solutions for organizations to support employee travel, courtesy rides, commute, events, and other transportation needs.

  • Develop and drive a strategy for business-facing products in conjunction with the Product and Engineering teams, including but not limited to go-to-market plans, competitive analysis, customer segmentation, product positioning, and messaging
  • Be the voice and expert of the business admin audience; collaborate with Insights team to ensure our buyer and admin’s pain points and needs are understood
  • Lead business product adoption, usage, and loyalty with clear product positioning, naming, launch, onboarding, and lifecycle marketing programs
  • Work cross-functionally with Product, Growth, Sales, Design, Support and Engineering to fuel ongoing product adoption and go-to-market launches
  • Identify new types of features based on user research, behavior and market trends
  • Bachelor’s degree or relevant experience
  • 3-5 years of experience in product marketing
  • Experience working on SaaS products a plus
  • Analytical thinker with experience in data-driven marketing
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
  • Experience in applying market insights to inform and optimize the product experience
  • Strong Excel and analytical skills; SQL skills a plus
  • Very strong written communication skills
  • Thrives in a fast-paced environment with a bias towards action
  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment  without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. 

Job tags: Engineering Market insights Research SQL User research
Job region(s): North America
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