Director, Product Marketing

Palo Alto

Full Time Executive level / Director
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Uniphore
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Posted 3 weeks ago

Uniphore, the leader in Conversational AI, is hiring an energetic and motivated team player who is passionate about product marketing in the hi-tech industry. As a Director of Product Marketing, you will be responsible for ensuring Uniphore solutions are differentiated, and we have a winning go-to-market strategy. Reporting to the Vice President of Product Marketing, the Director of Product Marketing will drive the messaging, content creation, competitive analysis, go-to-market, and enablement of Uniphore's solutions. In this role, s/he will be responsible for launching new products and features to the market, understanding the changing market dynamics and sharing within the teams, articulating what makes Uniphore different, and creating compelling moments to engage and learn more. Attention to detail and an eye for quality, ability to grasp and translate technical capabilities into benefits, are crucial. Core writing and presentation skills, messaging, thought leadership, and attention to detail are musts for this position. The ideal candidate is a B2B enterprise product marketer with a passion for technology, preferably has prior experience of contact centers or customer experience and helping customers succeed and who thrives in a fast-paced environment.

Responsibilities:

  • Develop positioning, messaging, and content that clearly articulates the value proposition of Uniphore products and platform capabilities to target buyers and markets, showcasing our differentiation in the marketplace.
  • Lead the internal and external launch of new products, features, and solutions, working collaboratively across product management, marketing, sales, and other stakeholders to ensure high-impact launches and campaigns to drive customer and prospect adoption of new products and features.
  • Drive Account-Based Marketing strategy, messaging and content creation and collaborate with sales and demand generation teams on execution.
  • Create assets and enable the sales teams and strategic partners, to confidently communicate the business value and competitive differentiation of the Uniphore products and solutions.
  • Help evolve Uniphore's products and solutions by keeping an eye on market trends, customer needs, and the competitive landscape, and prioritizing activities with product management.
  • Be a thought leader in internal/external presentations, webinars, events, and prospect engagements.
  • Be an excellent communicator who can engage and influence internal leaders and teams across functions and external stakeholders.

Experience and Skills:

  • 10+ years product marketing experience, or related, in B2B enterprise technology or SaaS environment
  • Demonstrated track record of marketing technical innovations to users and buyers and creating narratives to position and sell products in compelling ways
  • Demonstrated experience influencing without authority, including executives
  • Bachelor's degree or equivalent

Nice to Have:

  • Prior contact center and customer experience background
  • Strong sales and customer orientation with a passion for software products
  • Strong collaboration, interpersonal and teamwork skills
  • Understanding of Account-Based Marketing (ABM)


Uniphore is a global Conversational AI technology company with offices in the U.S., India and Singapore. Uniphore believes the future of customer service is every voice being truly heard. The Company’s vision is to bridge the gap between people and machines through voice. Uniphore enables businesses globally to deliver transformational customer service by providing a platform of Conversational Analytics, Conversational Assistant and Conversational Security that changes the way enterprises engage their consumers, build loyalty and realize efficiencies.
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. For more information on how Uniphore delivers business value using Conversational Service Automation, please visit www.uniphore.com
Job tags: Analytics Product management Value proposition
Job region(s): North America
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