Senior Growth Marketing Manager

San Francisco, CA

Full Time Senior level / Expert
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Posted 3 weeks ago

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

The Growth Marketing team at Lyft is a data-driven and growth-focused function bringing marketing, analytics, user insights and experimentation together to develop and optimize the acquisition strategy for our riders and drivers to drive business growth.

We’re looking for a Senior Growth Marketing Manager to focus on driver acquisition across our program. Embedded within a cross-functional team, you will work closely with creative, engineering, and data science to build a world class program. You will manage the day-to-day operations and run various experiments to drive growth. The ideal candidate must be willing to proactively dig into growth and optimization opportunities, be a significant contributor to the strategic direction of the team, and act as a player coach for the junior members on the team.

Responsibilities:
  • Be a key contributor to the growth of Lyft Driver Acquisition program, including media management of key partners including but not limited to Job Boards partners and new vendors
  • Develop Acquisition Strategy aimed at driving incremental growth and efficiencies across our portfolio
  • Monitor and report on day-to-day performance across multiple partners
  • Ad-hoc analyses to diagnose and troubleshoot performance
  • Design and execute experiments to improve campaign performance
  • Manage partnerships with various partners and provide recommendations on testing new partnerships
  • Uncover growth opportunities, as well as conduct research into new initiatives
  • Partner with in-house creative team to develop creative asset variations for testing and strategize with in-house engineers on automation initiatives
Experience:
  • 5 - 8 years in a performance marketing role, managing Paid Media and/or related programs
  • Intermediate SQL (must be able to write your own queries) and data analytics skill set
  • Ability to effectively prioritize multiple tasks through impact sizing
  • Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
  • Proven analytical and data-driven background with ability to interpret large datasets for actionable results
  • Strong interpersonal and communication skills with the ability to communicate and influence effectively across various departments
  • Thrives in fast-paced environments and can adapt quickly to shifting priorities
Benefits:
  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment  without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. 

Job tags: Analytics Engineering Research SQL
Job region(s): North America
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