Sr. Product Marketing Manager, Enterprise

Seattle, WA

Full Time Senior level / Expert
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Outreach.io
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Posted 2 weeks ago

The Role
Outreach is seeking a Senior Product Marketing Manager with a proven track record for bringing new products and innovations to market with high customer impact and satisfaction to drive product momentum and revenue growth at a global scale in the B2B SaaS arena. This role will report to the Senior Director of Product Marketing and will lead the product roadmap and GTM for Outreach products to Enterprises. This role will be responsible for leading category-level product value proposition development, product positioning & messaging, pricing and packaging, and all aspects of enabling Demand Generation, Sales, and Customer Success teams to optimally market and sell Outreach products to drive customer value, adoption and business growth.The ideal candidate is a data-driven business leader with a deep understanding of cloud business models and marketing strategies for B2B SaaS products.  We seek a candidate with a proven record of driving growth through product evolution, and the ability to think strategically and move with urgency. 
About The Team
Join the growing Product Marketing team as we expand the Outreach product portfolio to multi-product, multi-geo, multi-language and multi-currency, spanning customers ranging in size from scrappy startups to some of the largest global enterprise companies in the world. We are a team that sits at the intersection of engineering and the sales and marketing teams, translating innovation into marketable, sellable products that deliver unmatched customer experiences at scale across the globe. We are obsessed with collaborating effectively across internal teams and stakeholders, as well as our partner ecosystem to deliver Outreach experiences that attract and delight customers. We wake up each day inspired to do our best work and remain ever-curious about how to improve, evolve and grow.  Above all, we have each others’ backs.
The Company
Outreach is the number one sales engagement platform with the largest customer base and industry-leading usage, helping companies achieve their revenue goals and drive more insightful engagement with their customers. 

Your Daily Adventures Will Include

  • Leading market requirements across various scenarios for Enterprise compliance, governance, security, and data sync
  • Conducting market & customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience
  • Be the customer and product subject matter expert on Enterprise needs 
  • Owning the core bill of materials including messaging framework, FAQ, and demos to enable our Enterprise sales teams
  • Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams
  • Influencing stakeholders across all teams and levels of leadership ranging from analysts to C-Level executives
  • Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact
  • Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes

Basic Qualifications

  • 7 or more years of experience working as a product or business planner or finance manager in the technology industry 
  • Proficient understanding of SaaS technology, vernacular, and landscape
  • Expertise in B2B marketing with the ability to rapidly gain an in-depth knowledge of the Outreach product and sales engagement industry and competitors
  • History of improving processes, methodologies, programs, and/or frameworks that improved company impact, customer experiences, and/or cross-team performance
  • Creates a work environment that celebrates, encourages, and stands up for diversity & inclusion
  • Previous experience at growth-stage companies or driving significant revenue growth at larger companies is beneficial
  • Bachelor's degree 
  • MBA strongly preferred
  • The mindset to succeed in the role:
  • Enthusiastic willingness to roll-up-your-sleeves and do whatever it takes
  • Strong attention to detail, highly entrepreneurial, creative, open-minded, persistent, and highly collaborative; we value grit!
  • Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver on key milestones
  • An all-rounded team player with accountability and dependability of a strong leader


Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents • Flexible time off • 401k to help you save for the future• Company-organized and personal paid volunteer days to support the community that supports us• Fun company and team outings (or virtual events these days!) because we play just as hard as we work• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Womxn's Network)• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents• Employee referral bonuses to encourage the addition of great new people to the team• Plus, unlimited snacks and beverages in our kitchen (once we're back in the office, that is!)• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
Job tags: Engineering Research Value proposition
Job region(s): North America
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