Product Marketing Manager - 12 month fixed-term-contract

Wellington, NZ

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Posted 2 weeks ago

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
About the Team
The Payments, Billing & Automation team spans product management, product marketing, engineering, data and design. Together, we work to develop innovative product solutions that help small businesses save time and improve cash flow. Outside of the core product team we collaborate cross functionally with peers in our key markets (Australia, New Zealand, Singapore, UK and US) to develop initiatives that drive adoption and usage of our products and features in Xero amongst our key audiences - small businesses, accountants and bookkeepers.
About the Role
As the Product Marketing Manager in the payments team, you will be accountable for positioning and marketing Xero’s payment solutions to new and existing small business customers and their advisors.
You will be responsible for the successful packaging, launch and delivery of Xero’s payment solutions to key customer segments. 
You will clearly articulate the value that payments deliver and drive the discovery of new products and features that help small businesses pay their bills, whilst getting existing customers repeatedly interacting with these features in Xero.
About You
You are a highly driven, high energy marketing professional with the skills and experience needed to help drive the adoption and usage of Xero’s payment products. You are self-motivated and can work independently and effectively in a fast paced environment.
You are a team player and love collaborating with others to deliver real customer and business value. You feel comfortable with having customer and commercial targets to meet, and you have an exceptional ability to effectively influence others to help achieve your targets. 
You have a natural curiosity to learn, take initiative and be comfortable in proactively finding the information you need from stakeholders across the business. You can balance being creative and strategic, whilst also being hands on and tactical.

You will have the opportunity to

  • Build strong relationships with your product team and work closely with them at all different stages of the product lifecycle, from product discovery through to launch and then continual optimisation;
  • Assess the market, competitors, industry trends and customer needs. You will know your market, competition and customers better than anyone and integrate this information into your product marketing plans;
  • Develop and deliver new product propositions for key customer segments, across different regions. These propositions will be based on your market research, plus all qualitative and quantitative inputs and insights gained through all available sources;
  • In partnership with the product development team, drive the adoption and use of Xero’s payment solutions by working closely with the regional marketing and sales teams to ensure effective execution of programs to achieve the customer and commercial targets.

What You'll Bring with You

  • Extensive experience in a product marketing or marketing role within the SaaS or financial services industry;
  • Proven experience working across disciplines and being a trusted advisor to product, technology and marketing teams, anticipating potential obstacles and proactively working to deliver solutions;
  • Experience developing and driving product and marketing strategies built on deep customer, business, ecosystem, product, and market understanding;
  • An exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials;
  • Exceptional storyteller able to craft product stories for different customer segments;
  • Strong communication, analytical, critical thinking and business strategy skills;
  • The ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment;
  • Experience working in a global role across geographies will be viewed favourably.
Xero is an NZ Immigration Accredited Employer and Rainbow Tick certified too.
Please include a cover letter in your application, telling us why you’re a great fit for this position.
Job tags: Engineering Product management Research
Job region(s): Asia/Pacific
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