Senior Manager, Growth Marketing

 

Tribe and Karma of the Team:

Segment is looking for a Senior Manager, Growth Marketing - Acquisition to develop our acquisition strategy and manage all of our paid and organic channels. The role will focus on growing our top of funnel metrics to hit overall pipeline goals through a variety of B2B and B2C marketing tactics. The role will also have the opportunity to hire a small team to support channel management and day-to-day execution.

Drive and Focus of the Role:

• Own entire acquisition strategy across all paid and organic channels
• Contribute to company pipeline goals (MQLs, QOs) while improving lead quality and channel efficiency (CPA, ROAS)
• Grow existing paid channels (Google, Facebook, LinkedIn, etc) and explore opportunities to expand into new channels while developing a robust and prioritized testing roadmap
• Set SEO strategy and implement recommendations from our SEO agency
• Develop and foster strong relationships with media partners and digital agencies 
• Build and manage a small team of high-performing growth marketers
• Work cross-functionally with our data science, product and sales teams to achieve short and long term business goals
• Oversee media budgets, budget tracking, and budget reconciliation process
• Provide regular reporting on campaign performance and progress to overall quarterly goals

What we’re looking for:

• 7+ years working in a performance marketing role with 2+ years management experience
• Hands-on experience working on self-serve platforms such as Facebook, Google, LinkedIn, etc
• Proficiency with BI/ reporting tools such as Looker, Google Analytics, Tableau, etc
• Expert analytical skills - ability to analyze data in Excel / Google Sheets, decipher trends, and develop strategic recommendations. SQL/R a plus.
• Effectively communicate objectives and performance results across senior stakeholders on cross-functional teams
• Understanding of the customer journey and ability to optimize for down-funnel performance
• Able to drive overall media buying processes from forecasting, budgeting, prioritization, campaign execution and optimization
• Creative thinking and ability to test out-of-the-box solutions
• Scrappy ability to get stuff done, roll up your sleeves, and tackle something hands-on

Bonus points:

• Experience with acquisition for both B2B and B2C

  Segment is an equal opportunity employer. We believe that everyone should receive equal consideration and treatment in all terms and conditions of employment regardless of sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, race, color, religion, creed, national origin, ancestry, age (over 40), physical disability, mental disability, medical condition, genetic information, marital status, domestic partner status, military or veteran status, height, weight, AIDS/HIV status, and any other protected category under federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.