Product Manager, Avatars


Full Time
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Posted 2 weeks ago

Reddit has been growing its products that generate revenue from end users (Direct-to-Consumer). Virtual gifting between users, known as Reddit Awards, and subscriptions, known as Reddit Premium have proven to be successful with our users. In addition, the DTC team focuses on new experiences to generate revenue by making the Reddit experience more fun and engaging. Recent launches include: 

  1. An Avatar builder that our users love 
  2. A subscription offering that allows a few members to unlock perks for the entire community 
  3. A Predictions feature for fans to have a friendly tournament about a future event E.g. a reality TV show, a sports match, a meme-related topic

We are looking for a strong, entrepreneurial product manager to join us as we build new features targeted for Creators and their communities on Reddit. To achieve our mission of building community, we have a vital role to play in helping creators find their community and self-sustain financially on Reddit.  

We are looking for a strong, entrepreneurial product leader to join us and lead a product area. We are a small and fast-growing team that will double in size within 3 months. You will have opportunities to work on existing as well as new products, while growing your leadership and organizational impact.

The ideal candidate can drive bold new features to launch, working closely with the team leads and stakeholders. The person should have a good product sense and a passion for areas like social motivations, gamification, and Reddit culture.


  • Think big - contribute to the strategy for Creators, achieve alignment, and translate into a roadmap
  • Execute fast - partner with Engineering, Design and Data to deliver launches on the roadmap
  • Collaborate cross-functionally (E.g. Community, Communications, Legal) to launch features
  • Iterate fast - Analyze shipped products, identify gaps, and refine the roadmap
  • Business Area Impact - Set forecasts for product area(s) on a multi-quarter time frame. Lead the team in delivering against those forecasts

What We Can Expect From You:

  • BA/BS degree or equivalent work experience
  • 2+ years of product management experience. Worked in or adjacent to consumer-facing apps, social networks, free-to-play games, new product development
  • Fluency with using Data - tactical (e.g. A/B testing) and strategic (e.g. feature level estimations, sizing) to inform crisp decisions
  • A fine eye for design and craft in product, including a passion for emotional design 
  • Strong writing and storytelling skills
  • A passion for staying up to speed on competitive products and drawing meaningful insights

Bonus Points: 

  • Being an avid Redditor yourself! 
  • MBA degree
  • Experience in virtual economies or creator experiences
Job tags: A/B testing Engineering Product management
Job region(s): Remote/Anywhere
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