Product Manager, Marketing


Kraken logo
Apply now Apply later

Posted 4 days ago

About Kraken
Kraken is changing the world. Join the revolution!
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Founded in 2011 and with over 4 million clients, Kraken is one of the world’s largest, most successful bitcoin exchanges and we’re growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets. We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent.
In less than a decade Kraken has risen to become one of the best and most respected crypto exchanges in the world. We are changing the way the world thinks about money and finance. The crypto industry is experiencing unprecedented growth and Kraken is leading the charge. We’ve grown from 70 Krakenites in January 2017 to over 1200 today and we have no intention of slowing down.
About the Role
This is a fully remote role, we will consider applicants based in North America, South America and Europe
Kraken is expanding its product team! This is an incredible opportunity to join a market leader in the hottest global industry. With growth rates and innovation opportunities not seen since the early internet days, Kraken is positioned to win. This role will be responsible for a critical aspect of the business and will play a significant role expanding Kraken’s business, while working alongside the brightest minds in the crypto industry. This position will be a cornerstone of the product team working with internal and external engineers and technologists, designers, business leadership, partners and customers.  We are building a product team of highly motivated self-starters who possess sound business acumen, make data-driven decisions, and clearly communicate their vision and plans to others. We are seeking people who are professional but know how to have fun too!
Kraken has established itself as a leading crypto-finance platform company. We are looking for crypto-passionate product managers to own and drive Kraken’s products into the future.
The Product Manager - Marketing will own user acquisition and engagement products for Kraken. We are seeking a product manager that can own and deliver tools, features and products to meet internal stakeholder requirements. Someone who is process-oriented, KPI-obsessed and is data-driven with a proven record of achievement. You will be the product owner - as if you are the CEO of Marketing-related products. The cross-functional leader that ensures Kraken’s marketing team can attract, track, measure and engage with prospective and existing clients.


  • Develop and own the product strategy, roadmap, and business plan for Kraken’s marketing team’s products and tools
  • Maintain market and competitor insights across the industry
  • Work closely with cross-functional stakeholders to define and develop detailed product and business requirements
  • Ensure products are built to specifications
  • Develop clear product documentation including specifications, user stories, wireframes, site-maps, and process flows


  • Intimate knowledge of equities, fx, futures or cryptocurrency exchange space
  • Expertise with growth or marketing tactics on trading and investing on cryptocurrency exchanges
  • 3-5 years product management or product marketing manager experience 
  • Expertise in data gathering and quantitative analysis
  • Strong grasp of information architecture and flow
  • Macro-to-micro versatility: strategic mindset coupled with a keen attention to detail 
  • Well-rounded interpersonal skills, and experience interacting with diverse personalities 
  • Outstanding organizational and communication skills and the ability to balance multiple priorities 
  • Deep understanding of project management principles and best practices 
  • Prior crypto, trading, gaming or banking experience is required
We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.
Check out all our open roles at We’re excited to see what you’re made of.  
Learn more about us
Watch "Working at Kraken" Follow us on TwitterCatch up on our blogFollow us on LinkedIn
Job tags: Architecture KPI Product management User stories Wireframes
Job region(s): Remote/Anywhere
Share this job: