Head of Product Marketing

Los Altos, CA

Full Time Executive level / Director
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Contrast Security
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Posted 4 days ago

Contrast Security named to Inc.'s “Best Workplaces of 2020”
Contrast Security is the world’s leading provider of security technology that enables software applications to protect themselves against cyberattacks, heralding the new era of self-protecting software. Contrast's patented deep security instrumentation is the breakthrough technology that enables highly accurate assessment and always-on protection of an entire application portfolio, without disruptive scanning or expensive security experts. Only Contrast has sensors that work actively inside applications to uncover vulnerabilities, prevent data breaches, and secure the entire enterprise from development, to operations, to production. About the PositionWe are looking for a dynamic, creative, strategic, and scrappy leader for our Product Marketing team. As the Head of Product Marketing, you will be responsible for the global product marketing activities for Contrast Security’s innovative application security solutions. This role is a highly visible role that interfaces across product, sales, corporate marketing and customer success to achieve success. You are responsible for defining the product and feature positioning, messaging, go-to-market plan, and success metrics. You will craft the messaging for solutions targeted at protecting applications from hackers and data breaches. You'll conceive and develop content that helps communicate our value to customers and enables our sales organization to educate our prospects on our products and vision effectively. Attention to detail and an eye for quality is crucial, along with the ability to grasp and translate highly technical feature sets into business value propositions. It also requires you to be a strategic thinker and have the business savvy to drive segment opportunity.
In your role as Head of Product Marketing, you will be the expert on our buyer and influencer personas and translate that knowledge into compelling content and sales tools. Reporting to the Chief Strategy Officer, you’ll build and manage a growing team of 10+ product marketing professionals. 

Responsibilities

  • Hire, manage, and motivate a global product marketing team to do great work
  • Own the go-to-market strategy, process and enablement
  • Define our positioning, messaging – translate features and functionality into customer benefits
  • Develop sales enablement programs, presentations, and tools to communicate intended value propositions that help us win
  • Product content – Author informative, persuasive content for delivery through multiple channels
  • Partner with Corporate Marketing to create compelling marketing materials and messages that span digital & print to communicate effectively, expand pipeline & drive awareness in market
  • Analyst Relations – Own industry analyst relationships and education to further the Contrast thought leader position
  • Drive internal product education and awareness
  • Lead Product launches – Plan the launch of new product releases and measure success
  • Public speaking – Present to audiences at industry events, tradeshows and customer meetings
  • Customer pulse – Help identify customer requirements and, working with Product Management, define product strategy
  • Build data-backed measurable KPIs for all activities
  • Inspire action through data-driven insights and execute with operational rigor and efficiency

Qualifications

  • 7+ years leading product marketing, product management, or marketing teams
  • Experience marketing technology products to large or mid-market buyers
  • Familiarity one or more of these product markets: cybersecurity, IT, software development
  • Bachelor’s degree, MBA preferred
  • High emotional intelligence
  • Excellent verbal and written communication skills, and a strong sense of diplomacy in all interactions (please feel free to share technical content and product collateral in advance; work samples will be requested)
  • Deadline driven – can manage multiple projects and stay on schedule
  • Willingness to travel ~10-20%
  • Excitement to work at a start-up in a hyper-growth environment
  • Excellent people and management skills to interact with colleagues, cross-functional and virtual teams, customers, prospects, and third parties
  • Passionate about our customers and understanding what drives and motivates them
  • Decisive but flexible, and able to perform and adapt quickly in a dynamic, rapidly changing, and fast-paced environment

  • We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

What We Offer

  • Competitive compensation
  • Medical, dental, and vision benefits
  • 401(k)
  • Flexible paid time off
We are changing the world of software security. Do it with us.  We believe in what we do and are passionate about helping our customers secure their business. If you’re looking for a challenge and want to enjoy where you work, you’ll love Contrast Security.
Contrast Security is committed to a diverse and inclusive workplace. Contrast Security is an equal opportunity employer and our team is comprised of individuals from many diverse backgrounds, lifestyles, and locations.
By submitting your application, you are providing Personal Information about yourself (cover letter, resume, email address, etc.) and hereby give your consent for Contrast Security, Inc. and/or our HR-related Service Providers, to use this information for the purpose of processing, evaluating and responding to your application for current and future career opportunities. If you are a resident of the European Economic Area or are applying for a position in the European Economic Area, Contrast’s Privacy Statement reflects our policies around compliance with the General Data Protection Regulation (“GDPR”) and your rights respective to GDPR. As a California resident, you are entitled to certain rights under CCPA: The California Consumer Privacy Act of 2018 (“CCPA”) will go into effect on January 1, 2020. Under CCPA, businesses must be overtly transparent about the personal information they collect, use, and store on California residents. CCPA also gives employees, applicants, independent contractors, emergency contacts and dependents (“CA Employee”) new rights to privacy.
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Job tags: KPIs Product management
Job region(s): North America
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