Senior Product Marketing Manager - Creator

San Francisco, CA

Full Time Senior level / Expert
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Posted 3 days ago

About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

As the Senior Product Marketing Manager, you are responsible for the development and execution of global, end-to-end marketing for Creator products and programs that inspire them to stream and help them run their business. You partner with the Creator product team to bring new products and programs to market, developing a strategy that is based on the needs of the audience and then bringing together a cross-functional team to bring that strategy to life.

You use your mastery of consumer insights to develop product marketing strategies, bring together cross-functional stakeholders to execute on your plans, and align senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence consumer sentiment and adoption of features. You report to the Head of Creator Product Marketing.

You Will:

  • Develop, manage and execute go-to-market strategies for creator products which includes crafting product positioning, defining comms architecture and measurement requirements, and driving cross-team agreement on launch strategy.
  • Serve as an essential partner to the Product Management team, helping them build and modify the product roadmap based on customer and user feedback, as well as market trends.
  • Work with Research and Data Science teams to produce quantitative, qualitative, and insights that influence product strategy and shape external narratives.
  • Activate other teams to launch key products and programs to the market, including Creative, Social, Paid and Owned & Operated channels.
  • Help define and operationalize the Creator Product Marketing function at Twitch.

You Have:

  • Bachelors, Masters, or equivalent degree
  • 7+ years of relevant marketing experience at a technology company
  • You have experience working in complex companies with multiple products and teams
  • You can tackle complex and sometimes ambiguous challenges with a strategic mindset
  • You operate at a high level with senior-level team members
  • You believe in the power of collaboration

Bonus Points

  • Experience partnering with Product Management and senior executives
  • Experience using audience insights to inform marketing strategies
  • You are a digital content creator and / or active member of the Twitch community
  • Experience working with digital content creators


  • Medical, Dental, Vision & Disability Insurance
  • 401(k), Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.),
  • Breakfast, Lunch & Dinner Served Daily
  • Free Snacks & Beverages 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job tags: Architecture Product management Research
Job region(s): North America
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