Associate Director, Growth Marketing
Posted 1 month ago
As you may have read in the news …..
“HelloFresh Acquires Ready-to-Eat Meal Company Factor75, Inc.”
- The acquisition marks the next step in HelloFresh’s growth plan in the US to strengthen its leading position and to expand its total addressable market
- Both companies will benefit from their combined resources, operational excellence and data-driven approach
We are extremely excited by this news as we add to the range of products available to our customers.
So what is Factor?
We believe that health and wellness starts with food and what you put into your body. Our goal is to help our customers achieve their health and wellness goals. We focus on being physically fit and healthy with nutritious, purposeful eating. We want to help real people achieve real results without sacrificing time and energy trying to sort through the overwhelming amount of information.
We use the freshest, highest quality ingredients available, and our in-house culinary team is constantly working to optimize the nutritional value of every single meal. Meals arrive fresh and are fully prepared- simply heat in the microwave or oven and enjoy!
In order to support our incredible growth trajectory we’re hiring an experienced Associate Director of Growth Marketing to drive significant revenue growth through the management and collaboration of our Acquisition, Analytics, Product Marketing and Business Development teams. As Associate Director of Growth, you will be responsible for identifying and scaling cost-effective customer acquisition campaigns across a range of digital and offline channels. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals.
The ideal candidate will know how to build and scale complex marketing campaigns across the purchase funnel, has worked with Product Teams and Analytics Teams to drive growth, has demonstrated experience in collaborating multiple teams to achieve results and is able to define and clearly communicate the strategic direction.
- Be responsible for defining our acquisition strategy. You will develop, recommend, and execute marketing campaigns across a variety of paid and organic channels
- Collaborate with teams spanning from Customer Acquisition, Analytics, Product Marketing and Business development functions
- Have ownership of a substantial marketing budget and optimize the mix accordingly to achieve company targets in collaboration with Marketing leadership
- Collaborate with the Product Marketing and Analytics team for improving and optimizing our Customer Acquisition and Retention Strategies.
- Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them
- Define the role of partnership and business development in achieving our growth goals
- Work with other senior members of the marketing team to define the role media plays in building a first-class e-food brand
- Obsessed with growth and building things while not being afraid to get your hands dirty
- Persistent and have bias-to-action with a track record of performance
- A natural leader who is comfortable working in an agile, fast-paced environment
- A great communicator and team player who has a contagious “can-do” attitude
- Detail oriented – you spot numerical or grammatical errors that others don’t
- Able to think both strategically as well as be able to change direction quickly
- Proactive and enjoy coming up with new ideas and can explain your rationale
- A marketing strategist and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets
- Someone with outstanding organizational skills, project management skills, and a keen ability to multitask and prioritize
- A collaborative partner with a can-do, positive attitude that is solution-focused
At a minimum, you have...
- Bachelor’s degree in marketing, engineering or related field with a strong academic record
- Minimum 6 years of professional experience with real and consistent results in a performance marketing or highly commercial role
- Proven background in ecommerce and/or subscription business models who has experience building and presenting marketing business cases
- At least 4 years of team management experience
- Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV).
- Tactical experience working with specific digital and offline channels preferred (Display, Social, Search, Mobile and Affiliate, Inserts, Direct Mail)
- Experience in Analytics in Product Marketing, ability to collaborate with stakeholders in these teams and across the business both locally and in remote offices
- A strategic mind and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets
- Outstanding organizational skills, project management skills, and ability to multitask
- Competitive Salary & 401k company match that vests immediately upon participation
- Generous parental leave of 16 weeks & PTO policy
- $0 monthly premium and other flexible health plans
- 75% discount on your subscription to HelloFresh (as well as other product initiatives)
- Snacks, cold brew on tap & monthly catered lunches
- Company-sponsored outings & Employee Resource Groups
- Collaborative, dynamic work environment within a fast-paced, mission-driven company
It is the policy of HelloFresh not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because they are a protected veteran.
Base Salary Range: $130,000 - $140,000