Senior Global Product Marketing Lead, Measurement

New York City, NY, United States

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LiveRamp

Posted 1 month ago

Senior Global Product Marketing Lead, Measurement

LiveRamp is the leading data connectivity platform. We are committed to connecting the world’s data safely and effectively, advancing innovation, and empowering people to do good. Our platform powers customer experiences centered around the needs and concerns of real people, keeping the Internet open for all. We enable individuals around the world to connect with the brands and products they love. LiveRampers thrive on solving challenging problems for the good of humanity—and we’re always looking for smart, kind, and creative people to help us get there.

Mission: LiveRamp makes it safe and easy for businesses to use data effectively.

As the Senior Global Product Marketing Lead for Measurement, you will be the leading subject matter expert within the martech/adtech space to translate technical capabilities into impactful product benefits and business value.  As a storyteller, you will focus on being a vocal advocate for the customer needs and opportunities and developing scalable sales tools to optimize selling to those verticals.  You’ll partner with Product Management, Sales, Marketing and other relevant stakeholders to constantly assess the product-problem fit, ensuring that what was built, shipped, and marketed exceeds our customer's expectations.

This position reports into the Global Director of Product Marketing, Core Products.  

You will:

  • Work closely with stakeholders to develop and execute go-to-market strategies and tactics (positioning, packaging, pricing and sales enablements) for new products and features relevant to Measurement.
  • Collaborate with product management to ensure market needs are translated into new product capabilities, and new product capabilities are effectively rolled out to the commercial teams.
  • Create and update sales materials that articulate LiveRamp’s value proposition for Measurement including case studies, presentation decks, and other customer/prospect-facing collateral.
  • Collaborate with various marketing functions to build and execute a marketing plan to drive demand for Measurement solutions, including blog posts, events, white papers, one-pagers and other marketing assets.
  • Partner with Demand Generation team to execute marketing plans that drive demand, grow sales pipeline, and retain existing customers.
  • Represent the voice of the customer, providing customer and market insights to Sales, Account Directors, Product Management, and Marketing teams.
  • Understand and define how LiveRamp enables measurement across the broader measurement partner ecosystem
  • Work closely with Global Services to develop measurement services offerings
  • Draw from deep expertise of the product to clearly articulate how a given feature uniquely addresses customer use cases.
  • Support tracking, measuring, and reporting against key product and marketing KPIs 

Your team will: 

The LiveRamp product marketing team has a broad range of responsibilities, but the most important are providing customer and market insight; leading product commercialization, planning, and execution; and delivering impactful narratives and solutions for our sales and marketing teams.

About you: 

  • Proven B2B/SaaS product marketing leader with 8 to 12+ years of B2B and B2C experience and demonstrated experience in building breakthrough product positioning and GTM strategies that drive marketing execution plans in fast-growth organizations
  • Expertise preferred within adtech, martech, or adjacent technologies including Agency, Media, TV, and SaaS Technology
  • Deep measurement and analytics product/industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output
  • Experience working with cross-functional teams including product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales to successfully execute
  • Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate product and service capabilities into real business value
  • Solid experience with Technical Sales, Sales Enablement, Technical Support or Technical Marketing
  • Strong presentation and oral presentation skills - you should enjoy being in front of an audience
  • Understanding of advertising and marketing technology market and buyer dynamics.
  • Outcome oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
  • Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
  • Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions)

Bonus Points:

  • MBA
  • Deep understanding of marketing and advertising technology industry
  • Expertise in CTV and OTT solutions and understanding the market dynamics of supply and demand
  • Experience rolling out services products
  • Experience interfacing with a global team

Benefits:

  • People: work with talented, collaborative, and friendly people who love what they do.
  • In-Office Food: enjoy catered meals, boundless snacks, and the occasional food truck.
  • Fun: we host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 
  • Work/Life Harmony: flexible paid time off, options for working from home, and paid parental leave.
  • Whole Health Package: medical, dental, vision, and disability insurance. Plus mental health support (via Talkspace) and fitness reimbursement up to $100 per month. 
  • Savings: our 401K matching plan helps you plan ahead.
  • RampRemote: a comprehensive program to assist you in setting up a home office that works for you
  • Location: work in the heart of New York or San Francisco

More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across eight countries and four continents.

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.  California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.

Job tags: Analytics KPIs Market insights Product management Value proposition
Job region(s): North America
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