Product Marketing Manager

Remote - New York, New York, United States

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Posted 1 month ago

We're looking for an experienced Product Marketing Manager to join our growing team at Healthify! This role will report to the VP of Marketing and will lead go-to-market strategies for new product and feature launches and own product-market positioning. You will be in a highly collaborative position and work with senior leaders across marketing, product, sales, and networks to launch new products and features to our clients. You have demonstrated experience in influencing product roadmaps and creating messaging to improve the effectiveness of marketing and sales team efforts and are excited by the challenge of changing the healthcare landscape. We encourage people of all backgrounds to apply, and we welcome remote hires!

About Us

At Healthify we're fundamentally rethinking how healthcare organizations and communities work together to connect struggling populations to social services.

Our founding team of technologists and social workers came from a background of working with vulnerable patients in Baltimore hospitals. They saw how social needs - like access to food and housing - dramatically impacted healthcare outcomes and costs and were moved to create Healthify with the mission of building a world where no one’s health is hindered by their need. Our products are now used by some of the country’s largest healthcare organizations

Since our founding, we’ve been backed by impact investors and VCs - from Kapor Capital to Primary Venture Partners - and we’ve built a team that’s both diverse and mission-driven. We enjoy meeting people who share in our commitment to promoting a thoughtful and safe work environment. People from marginalized and underrepresented communities are encouraged to get in touch!


About The Role

The Product Marketing Manager will:

  • Report to the VP of Marketing
  • Lead teams in efforts to bring new features and products to market
  • Partner with product management to implement release communication strategy, and provide market and data inputs to prioritize product roadmap investment
  • Be the voice of the market through research and qualitative feedback to understand how clients evaluate and adopt products
  • Craft positioning and messaging for product features and value prop to be used across multiple marketing and sales touch points
  • Identify industry trends and provide insights on pricing strategies
  • Be an expert on our competitive landscape, support market segmentation and opportunity sizing, and responsible for identifying areas of opportunities and investment
  • Build compelling content to serve both internal teams and external markets

About You

  • 5+ years of product marketing experience in healthcare technology with time spent in a B2B Startup, SaaS or cloud software
  • Experience creating messaging and positioning for B2B audiences to differentiate the product
  • Experience building go-to-market plans from ideation to launch to drive new product or feature adoption
  • Experience leading projects across teams

… and the following would be nice

  • Experience marketing to payers
  • Exposure HL7/FHIR and EHR API integrations
  • Knowledge of product technology tools including Jira, Zeplin, Sketch, and Intercom


Together, we live into our Core Values:

  • We lead with empathy: We believe in kindness, empathy, assuming good intentions
  • We lean into vulnerability: We're not afraid to ask for help or give and receive feedback.
  • We rise above the status quo: We learn and improve so that we can develop excellent products for the people and communities we serve
  • We match grit with wit: We love a challenge and a chance to get creative and solve interesting problems

...and to further support them, we offer:

  • 100% covered Medical, Dental & Vision insurance with access to an FSA
  • Equity
  • Unlimited Vacation
  • $500 one time equipment budget with refreshes
  • $1000 annual continuous learning budget
  • 401k
  • Inclusive Parental leave
  • A commitment to diversity & inclusion
  • Code of conduct with reporting procedures
  • Zero cost gym membership options
  • Free memberships to ClassPass & CitiBike
Job tags: Product management Research Sketch
Job region(s): North America Remote/Anywhere
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