Product Marketing Manager

Holmdel, NJ

Applications have closed
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Posted 1 month ago

As Product Marketing Manager you will be responsible for all go-to-market (GTM) strategies and tactics including segmentation, market strategy, market research, market planning, thought leadership, content development and product messaging activities for WorkWave's cloud-based solution(s). You will support the product and sales team in attaining critical goals such as leads, conversions, retention and up-sell by creating and launching strategies for all product life cycle stages: discovery, planning, launch, post-launch, and end-of-life. You will be the expert on market need, buyer motivations, problem statements and effectively communicate these and other market intelligence to internal stakeholders such as the management team, marketing communications, customer support, product management and sales.


  • Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales and support channels.
  • Be your product(s) single point of contact for all GTM activities with internal and external partners: sales, marketing communications, support, lead gen, web team, etc.
  • Create, manage and implement GTM plans to support product road-maps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs
  • Develop, implement and report on qualitative and quantitative research in product areas such as feature/functionality, UI/UX user and pricing
  • Market intelligence – be the expert on vertical markets and buyers--how they buy and their buying criteria.
  • Closely monitor and analyze competitors and their activity; create sales tools and other communications to position WorkWave against any competitive threat/value proposition.
  • Voice of the customer—develop and launch ongoing surveys such as Net Promoter Score surveys to benchmark and track customer satisfaction.
  • Meet regularly with customers to understand their market problems and experience with WorkWave and communicate findings and recommendations to stakeholders.
  • Conceptualize and develop thought leadership and content marketing assets to increase product awareness and reputation: whitepapers, eBooks, articles, blog posts, info graphics, etc.


  • Strong attention to detail and ability to handle multiple activities simultaneously
  • Very strong written and verbal communication skills
  • Ability to think strategically and implement with excellence.
  • Adept in data analysis and identifying actions from what the data tells us.
  • Ability to interact with executive management.
  • Excellent people and management skills to team with people from across the organization.
  • Desire and commitment to support product manager and sales team to achieve goals.
  • Strong commitment to collaboration with internal and external people and organizations.
  • Ability to understand technology solutions and communicate their benefits into laymen’s terms.
  • 5+ years of product marketing experience, preferably in cloud-based software solutions a plus.
  • BS in business administration or marketing or equivalent experience Pragmatic Marketing, Sequent Learning Networks or equivalent certification in Product Marketing and/or Product Management.
A FEW WORDS FROM THE HIRING MANAGER:"We are looking for someone who is passionate about creating sales enablement materials.  The perfect candidate knows how important our customer and prospective customer time is; so much so that they create marketing impactful content, focused on solving our customer's pain points and highlights our product suite's ability to close efficiency gaps in their business."
WHAT YOU SHOULD KNOW ABOUT US:  • We are laid back but buttoned up. We have a casual work environment with a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers• We give a damn and deliver service and solutions that make a real difference in the lives of our clients and their businesses• We openly accept others as they are and build strong partnerships based on trust• Teamwork and collaboration is key to help our colleagues and customers solve their challenges• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us! 
CUT THE COMMUTE! • This position is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey• With everything you could find in a great downtown -- from restaurants and retail to art and culture the Bell Works “Metroburb” is a microcosm of innovation, possibility, and inspiration and WorkWave is proud to be a part of it• We work hard but play hard too...need a break? Kick back in our common area, play a game of arcade basketball, video games in our game rooms or face off in a ping pong match• We know that there are benefits of being in the office and working from home.  WorkWave promotes a  healthy work/life balance and that’s why once we decide to safely return to the office we will provide employees with the flexibility of a hybrid schedule, providing set days each week to collaborate in the office and set days to work virtually if desired.  
RELAX, WE'VE GOT YOU COVERED: • Employees can expect a robust benefits package, including health and dental, generous paid time off and 401k with company matchAND BEYOND...• Tuition reimbursement• Robust Employee Assistance program offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!• Health and wellness focused work environment - optional standing desks and office fitness challenges• 401K-9 Doggie Daycare Discount Program• Charitable donation match program• Opportunities to participate in charitable events and give back to the community 
GROW WITH US: • We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year 
JOIN OUR WINNING TEAM! • 9 Time winner of Best Place to Work in New Jersey by NJBiz !• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine 
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Job tags: KPIs Product management Research Surveys Value proposition
Job region(s): North America
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