Product Marketing Associate

Holmdel, NJ

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Posted 1 month ago

WorkWave is seeking an Product Marketing Associate to help support go-to-marketing strategies, including market research, competitive analysis, messaging, and content development for our Field Service applications. As an associate product marketing manager, you will be responsible for working with marketing, product and sales teams to develop campaigns that generate new leads, convert and nurture leads, cross-sell and retain customers.
This position reports to the Senior Product Marketing Manager, but will support all Product Marketing Managers as required.


  • Write content for emails, websites, sales collateral, case studies, testimonials and other thought leadership vehicles.
  • Meet with sales and product to align on quarterly campaign calendar, including emails, promotions, customer release notes, etc.
  • Analyze campaign results, submit campaign tickets as needed, and conduct weekly recap communications.
  • Identify and continually monitor key competitors. Analyze their product positioning, messaging, and prepare competitive battle cards and talking points.
  • Work with the events team to setup, prepare, create content for webinars, trade shows, and customer events.


  • Product marketing experience - preferable in SaaS not required but preferred
  • Very strong written and verbal communication skills
  • Core understanding of product marketing management (Product Marketing Management certification is a plus)
  • Strong attention to detail and ability to handle multiple activities simultaneously
  • Ability to think strategically and implement with excellence
  • Excellent people skills to team with people from across the organization
  • Desire and commitment to support product manager and sales team to achieve goals
  • Strong commitment to collaboration with internal and external people and organizations
A FEW WORDS FROM THE HIRING MANAGER: "A blend between Product Management and Marketing, Associate Product Marketers are the bridge between product and sales.  Great communication skills and the ability to understand the customer language are keys to success.  If you are passionate about working with sales, but also love to understand how things work, this is the position for you.   You will find that WorkWave is an excellent company to grow with. I am looking for a self starter, someone who recognizes the importance of being creative, yet direct, to reach and connect with your audience, and someone who loves working with others."
WHAT YOU SHOULD KNOW ABOUT US:  • We are laid back but buttoned up. We have a casual work environment with a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers• We give a damn and deliver service and solutions that make a real difference in the lives of our clients and their businesses• We openly accept others as they are and build strong partnerships based on trust• Teamwork and collaboration is key to help our colleagues and customers solve their challenges• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us! 
CUT THE COMMUTE! • This position is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey• With everything you could find in a great downtown -- from restaurants and retail to art and culture the Bell Works “Metroburb” is a microcosm of innovation, possibility, and inspiration and WorkWave is proud to be a part of it• We work hard but play hard too...need a break? Kick back in our common area, play a game of arcade basketball, video games in our game rooms or face off in a ping pong match• We know that there are benefits of being in the office and working from home.  WorkWave promotes a  healthy work/life balance and that’s why once we decide to safely return to the office we will provide employees with the flexibility of a hybrid schedule, providing set days each week to collaborate in the office and set days to work virtually if desired.  
RELAX, WE'VE GOT YOU COVERED: • Employees can expect a robust benefits package, including health and dental, generous paid time off and 401k with company matchAND BEYOND...• Tuition reimbursement• Robust Employee Assistance program offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!• Health and wellness focused work environment - optional standing desks and office fitness challenges• 401K-9 Doggie Daycare Discount Program• Charitable donation match program• Opportunities to participate in charitable events and give back to the community 
GROW WITH US: • We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year 
JOIN OUR WINNING TEAM! • 9 Time winner of Best Place to Work in New Jersey by NJBiz !• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine 
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Job tags: Product management Research
Job region(s): North America
Job stats:  1  0  0
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