Director of Product Design

Toronto, Ontario, Canada

Full Time Executive-level / Director
Goodfood Market Corp. logo
Goodfood Market Corp.
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Posted 1 month ago

Goodfood (TSX:FOOD) is a leading online grocery service in Canada, delivering fresh meal solutions that make it easy for members from coast to coast to enjoy delicious meals at home every week. Goodfood’s mission is to make the impossible come true, from farm to kitchen, by enabling members to do their weekly meal planning and grocery shopping in minutes. Goodfood members get access to a unique selection of products online as well as exclusive pricing made possible by its world-class direct-to-consumer fulfillment ecosystem. Goodfood currently has more than 300,000 active subscribers and over 3,000 dedicated and passionate employees across Canada.

The Director of Product Design is responsible for developing world-class user interfaces and leading our product design team. We are looking for someone with a strong design vision who can champion design and design thinking throughout the organization. You are someone with a strategic mindset who is able to inspire and grow a design team and is not afraid to get your hands dirty in the design process when required.

Job Responsibilities

  • Hire, mentor, lead a talented design team in a fast-moving environment
  • Push the boundaries of design beyond the functional to building products that people love to use every single day
  • Elevate and oversee the design practice by building a culture of efficiency, speed, and quality
  • Help define, prioritize and execute a clear UI/UX vision roadmap
  • Establish design processes, suggesting and implementing design standards, tools and methodologies
  • Execute at every stage of the design lifecycle from concept to delivery
  • Be a strategic leader working closely with product management, engineering teams to define, design, prototype and build new products
  • Be a strong advocate for product design throughout the organization
  • Manage communications with various senior stakeholders


  • 10+ years of design with 5+ years leading a design team
  • Demonstrated success in creating, launching, scaling and maintaining digital products
  • Strategic design vision - you’re able to make decisions and adapt to a rapidly changing business
  • Excellent interaction design and visual craft skills including some experience with prototyping mobile experiences
  • Proficient with industry standards Apple HIG, Google Material Design, design tools (e.g. Figma, Adobe Suite, Sketch, InVision)
  • Ability to innovate design systems and manage the total customer experience
  • Able to prioritize and manage multiple design projects while meeting critical project milestones and deadlines
  • Excellent written and verbal communication skills to bring to life design ideas through storytelling and explaining the “why” to various stakeholders
  • Strong collaboration skills - you’re able to work seamlessly with our product management, engineering, and business teams
  • A passion for design and you’re not afraid to roll up your sleeves when needed
  • Experience coaching a team to perform at their best and helping them grow
  • A strong portfolio that showcases your design vision and problem solving skills
  • Degree in Human Computer interaction or Human Factor is highly desirable
  • Passion for food

Why Goodfood?

Our team strives to give our members a world class customer experience. We believe in being ambassadors of the brand to make the impossible come true from farm to table!

What we have to offer our employees:

  • E-commerce/ Start-up and fun work environment
  • Ability to directly impact company results
  • Competitive Group Insurance
  • Personal days
  • Bonus program
  • Annual fitness credit
  • Goodfood credits
  • Employee stock purchase plan
Job tags: Coaching Design systems Design thinking Engineering Figma Human computer interaction InVision Product design Product management Sketch
Job region(s): North America
Job stats:  1  0  0
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